Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
EditorsFeb 08, 2017
The Malaise of Macy’s
One of Macy’s biggest problems has been its inability to convert Kaufmann’s shoppers, Editor-in-Chief (and Western Pennsylvania native) Michelle Graff writes.
Macy’s flagship store in Herald’s Square, New York City. The retailer ranks No. 4 on National Jeweler’s 2016 list of $100 Million Supersellers with an estimated $1.56 billion in watch and jewelry sales in 2015.
I started this blog on Friday after reading numerous reports about the possible sale of Macy’s.
Since then, there has been other major news that’s broken in the retail world.
On Sunday, Tiffany & Co. announced that CEO Frederic Cumenal was stepping down and would be temporarily replaced by Chairman and former CEO Michael Kowalski while the jeweler hunts for a permanent leader.
Though some news outlets seemed shocked by the news, I wasn’t.
The retailer’s sales have been, to coin Kowalski, disappointing. Worldwide net sales rose 1 percent, declined 6 percent and 7 percent in the last three quarters, and Tiffany has posted poor holiday performances back-to-back.
I don’t think it’s hard to understand why Cumenal no longer has the corner office, or why another big jewelry retailer, Signet Jewelers Ltd., also recently changed up its senior management after its holiday season was less than stellar.
Retail is changing and retailers--particularly public companies that have to answer to shareholders--have to change with it.
So, while I may return to the topics of Signet and/or Tiffany at a later date, for now I want to talk about Macy’s, Retail Dive and an interesting conversation I recently had with my mother.
While reading multiple stories about the murky future of Macy’s on Friday, I came across this excellent analysis from RetailDive.com.
In her article, Contributing Editor Daphne Howland argues that what’s killing Macy’s isn’t competition from Amazon or off-price outlets but, rather, Federated Department Stores’ (which later changed its name to Macy’s) 2005 purchase of The May Company.
The acquisition left the retailer over-stored and unable to offer exactly what customers want in every market.
Federated/Macy’s bought up “thriving” regional chains--like Kaufmann’s in Western Pennsylvania, a retail staple of my youth--with roots in their respective communities and made them “cogs in a machine,” the articles states.
The story struck a chord with me because of a recent conversation I had with my mother, in which we got to talking about the state of retail where I grew up, in Beaver County, Pennsylvania.
Mom was telling me how she’d read in the local newspaper (long live print journalism!) that the Macy’s store in the Beaver Valley Mall--which I made famous via this blog before--was one of the many Macy’s that closed at the end of last year.
She wasn’t surprised to read that Macy’s was shutting down because it
was never very busy when she shopped there, which, she also said, was not that often because she didn’t really like it.
To my mom, the store went downhill after it was converted from Kaufmann’s into Macy’s; she never saw much in there that she wanted to buy and the store itself wasn’t as nice either.
And, Mom said, a lot of other people in the area felt the same way.
Kaufmann’s had deep local roots.
Founded by 1871 by Jacob and Isaac Kaufmann, the department store was part of the fabric of Western Pennsylvania for decades. There’s the iconic clock in downtown Pittsburgh (“Meet me under the Kaufmann’s clock.”) and Fallingwater, the amazing Frank Lloyd Wright-designed weekend home the Kaufmann family had built in Mill Run, Pennsylvania, a must-see if you ever get to the area.
There really wasn’t any way for Macy’s to emulate that and, as a result, what ended up happening is exactly what my mom observed: People really never came to love Macy’s the way they loved Kaufmann’s.
My mom’s musings on Macy’s sum up perfectly the point that was made in the Retail Dive article.
The retailer got too big to deliver any kind of personalized experience to customers, to stock each store with merchandise that suited them and to make area residents feel that Macy’s knew what they liked.
And, it seems, this lack of personalization was especially detrimental to Macy’s in Midwest metropolitan regions like Pittsburgh, as this is where Macy’s is expected to close the most stores, according to Retail Dive.
Retail today is so different and so difficult that I cannot offer jewelers a panacea, a single solution for all their store’s problems. I cannot say that being a town’s “local jeweler” will save a store because, as we’ve seen, longtime family-owned retailers are closing down too.
And I cannot say that remaining a Kaufmann’s would have saved this specific store, given the long, slow economic decline of the area surrounding it and the myriad challenges facing brick-and-mortar retailers today, particularly those situated in aging malls.
But I think what can be learned from Macy’s is that for retailers, local/regional names do carry weight among area residents and aren’t necessarily so easily replaced.
As National Jeweler columnist Peter Smith stated when commenting on this story about San Francisco retailer Shreve & Co. closing the Portland, Oregon storeit opened in the space once occupied by 88-year-old store Carl Greve Jewelers: “I wonder if things would have been different if they had kept the Carl Greve name? Shreve’s had no awareness in that market. Sad to see.”
There is value in having a connection to the community and in knowing exactly what your customers want.
To my mom, the store went downhill after it was converted from Kaufmann’s into Macy’s; she never saw much in there that she wanted to buy and the store itself wasn’t as nice either.
And, Mom said, a lot of other people in the area felt the same way.
Kaufmann’s had deep local roots.
Founded by 1871 by Jacob and Isaac Kaufmann, the department store was part of the fabric of Western Pennsylvania for decades. There’s the iconic clock in downtown Pittsburgh (“Meet me under the Kaufmann’s clock.”) and Fallingwater, the amazing Frank Lloyd Wright-designed weekend home the Kaufmann family had built in Mill Run, Pennsylvania, a must-see if you ever get to the area.
There really wasn’t any way for Macy’s to emulate that and, as a result, what ended up happening is exactly what my mom observed: People really never came to love Macy’s the way they loved Kaufmann’s.
My mom’s musings on Macy’s sum up perfectly the point that was made in the Retail Dive article.
The retailer got too big to deliver any kind of personalized experience to customers, to stock each store with merchandise that suited them and to make area residents feel that Macy’s knew what they liked.
And, it seems, this lack of personalization was especially detrimental to Macy’s in Midwest metropolitan regions like Pittsburgh, as this is where Macy’s is expected to close the most stores, according to Retail Dive.
Retail today is so different and so difficult that I cannot offer jewelers a panacea, a single solution for all their store’s problems. I cannot say that being a town’s “local jeweler” will save a store because, as we’ve seen, longtime family-owned retailers are closing down too.
And I cannot say that remaining a Kaufmann’s would have saved this specific store, given the long, slow economic decline of the area surrounding it and the myriad challenges facing brick-and-mortar retailers today, particularly those situated in aging malls.
But I think what can be learned from Macy’s is that for retailers, local/regional names do carry weight among area residents and aren’t necessarily so easily replaced.
As National Jeweler columnist Peter Smith stated when commenting on this story about San Francisco retailer Shreve & Co. closing the Portland, Oregon storeit opened in the space once occupied by 88-year-old store Carl Greve Jewelers: “I wonder if things would have been different if they had kept the Carl Greve name? Shreve’s had no awareness in that market. Sad to see.”
There is value in having a connection to the community and in knowing exactly what your customers want.
More on Editors
The Latest
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
