The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
Jewelry of Hollywood Icon Vivien Leigh Up for Auction
The actress became a public figure after playing Scarlett O’Hara in “Gone with the Wind,” but a sale at Sotheby’s London will offer a look at her private life.

London--She became a well-known public figure when she portrayed Scarlett O’Hara “Gone with the Wind” in 1939. Now, an auction scheduled for this fall will take a look at her private life.

The Vivien Leigh Collection comprises paintings, jewelry, clothing, books, furniture, porcelain, objets d’art and other items from her life, spanning her pre-war years in London to her Hollywood days and beyond, up to her death in 1967.
Many pieces will offer a new look at Leigh’s private life, including from the city and country homes she shared with her husband, actor Laurence Olivier, and showcasing her appreciation of art and patronage of British artists, books, entertaining and interior design.
It also will take a look at her style with some jewelry lots.
The auction house said that Leigh was not afraid to mix historic jewels with contemporary couture, with the bow motif appearing in her wardrobe a number of times.
The ultimate representation of this is a large mid-19th century diamond bow brooch or pendant, which is estimated to sell for between $32,100 and $45,000 at the fall auction.
Another notable jewelry lot in the sale is a gold ring from Olivier, to whom she was married from 1940 to 1960. The piece is expected to garner between about $514 and $771.
Outside of jewelry, other highlights of the auction include Leigh’s personal copy of “Gone with the Wind,” given to her by its author Margaret Mitchell and inscribed by the latter with a handwritten poem: “Life’s pattern pricked with a scarlet thread / where once we were with a gray / To remind us all how we played our parts / In the shock of an epic day.”
It’s expected to sell for between about $6,400 and $9,000.
There also will be a copy of the “Gone with the Wind” film script presented to Leigh by members of the cast, circa 1939, which could sell for $3,200 and $4,500; an engraved silver cigarette box from the man credited with securing her the role of Scarlett O’Hara (between $514 and $771); and the wig she wore when she
More information about the sale, along with a catalogue of all lots, will be available later this summer, Sotheby’s said.
“This is our chance to discover the real, and unexpected, Vivien Leigh. We’re all guilty of confusing our favorite actresses with the heroines they portray, of blurring Vivien’s identity with that of Scarlett O’Hara or Blanche DuBois,” Sotheby’s U.K. chairman Harry Dalmeny said.
“But behind the guise of the most glamorous and talked-about woman of her age we find a fine art collector, patron, even a book worm, who was the intellectual equal of the literati, artists and aesthetes she counted among her coterie.”
The Latest

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.


“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”