TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
TrendsApr 25, 2019
Zoe Chicco Launches Online Charm Builder
In time for Mother’s Day, customers can create personalized trinkets for themselves or loved ones.
A personalized charm necklace from Zoe Chicco. Customers can now build their own charm necklaces and bracelets on the designer’s website.
Los Angeles—Zoe Chicco has long been a purveyor of charms and sentimental jewelry, and now she’s taking the concept of personalized trinkets to another level just in time for Mother’s Day.
This month, the Los Angeles-based designer, who manufacturers her array of easy-to-wear, everyday jewels entirely at her in-house facility downtown, launched an online charm builder.
“With hundreds of charms to choose from, it made sense to create a charm builder feature to offer an interactive, bespoke experience that allows our clients to visualize the end result,” explained Chicco of her inspiration for creating the design-it-yourself element.
The online tool allows customers an interactive voice in the assembly of their own necklace.
They begin by selecting a chain and, from there, add various charm options, including engraved discs, birthstones and a variety of symbols, resulting in jewelry that’s uniquely them.
“I love that each charm can be interpreted in different ways and mark significant milestones in life,” she said. “The beauty of it is that as those important moments happen, you are able to continue to build and add to your story.”
The mom to a 4-year-old son, Truman, Chicco finds herself loving the personalized aspect of charm necklaces the more her family grows.
“The first charm I wore was a shield with a pave diamond ‘T’ on it for my husband’s name,” she said. “When our son was born, I added our large dog tag with his name, birthdate and the coordinates of where he was born.
“I’ve worn those every day since he was born; you can even see his teeth marks in it from when he chewed on it as a baby.”
Each charm and chain is made in 14-karat gold, with some featuring diamonds or gemstones.
Charms retail between $65-$700, depending on the size and stones.
Prior to launching the online charm builder, Chicco began hosting an array of build-your-own-charm-necklace events, starting around last Mother’s Day with an event at Southern California fashion and jewelry retailer Elyse Walker, allowing customers to design a piece on-site and walk away with it.
“I recall one of my favorite sales that day,” she said of the first event, “a mother came in and didn’t buy a necklace for herself for Mother’s day but bought three personalized charm necklaces—one for each of her
daughters to celebrate them for Mother’s Day. It was the sweetest thing.”
Chicco still hosts the events at her retailers, now complete with on-site engraving.
Her next events, in honor of Mother’s Day, will take place again at Elyse Walker, as well as at London Jewelers.
Chicco still hosts the events at her retailers, now complete with on-site engraving.
Her next events, in honor of Mother’s Day, will take place again at Elyse Walker, as well as at London Jewelers.
More on Trends
The Latest
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
