The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
More Stones with Fraudulent Inscriptions Submitted to GIA
This time, they were either lab-grown diamonds or treated natural diamonds with counterfeit GIA report number inscriptions.

New York—The GIA said it recently received more stones with counterfeit GIA report number inscriptions on their girdles.
Submitted for updated reports or verification services, the lab said stones were either lab-grown diamonds or treated natural diamonds that had been submitted to various labs around the world.
According to GIA, the diamonds with the counterfeit inscriptions were close in size and quality to the diamonds to which the report numbers actually belong.
For example, the report that came with one of the diamonds sent to GIA for an update was for a 1.50362-carat, VVS2, E color, Type I natural diamond with an excellent cut grade.
The submitted stone, however, was a lab-grown diamond weighing 1.51212 carats, VVS2, D color, and Type IIa with a very good cut grade, indicating these were clearly two different diamonds.
In cases such as this, GIA said it overwrites the counterfeit inscription with Xs, issues a new, accurate report, and then inscribes said stone with the new report number and, if applicable, the words “Laboratory-Grown,” per its protocol for grading lab-grown diamonds.
The lab also noted that in these cases, depending on the circumstance, it considers all options outlined in its Client Agreement, including notifying the submitting client, law enforcement and/or the public.
In a press release about the diamonds with counterfeit inscriptions, GIA reiterated the importance of having an updated diamond grading report before purchase, especially when the buyer hasn’t yet built a trusted relationship with the seller.
This is not the first time GIA has seen counterfeit inscriptions.
In fact, just last month the lab reported three stones had been submitted to its Johannesburg, South Africa location that ended up being moissanites inscribed with GIA report numbers belonging to natural diamonds.
The lab said Tuesday there is nothing to indicate the two incidents are related.
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.


























