The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
More Stones with Fraudulent Inscriptions Submitted to GIA
This time, they were either lab-grown diamonds or treated natural diamonds with counterfeit GIA report number inscriptions.

New York—The GIA said it recently received more stones with counterfeit GIA report number inscriptions on their girdles.
Submitted for updated reports or verification services, the lab said stones were either lab-grown diamonds or treated natural diamonds that had been submitted to various labs around the world.
According to GIA, the diamonds with the counterfeit inscriptions were close in size and quality to the diamonds to which the report numbers actually belong.
For example, the report that came with one of the diamonds sent to GIA for an update was for a 1.50362-carat, VVS2, E color, Type I natural diamond with an excellent cut grade.
The submitted stone, however, was a lab-grown diamond weighing 1.51212 carats, VVS2, D color, and Type IIa with a very good cut grade, indicating these were clearly two different diamonds.
In cases such as this, GIA said it overwrites the counterfeit inscription with Xs, issues a new, accurate report, and then inscribes said stone with the new report number and, if applicable, the words “Laboratory-Grown,” per its protocol for grading lab-grown diamonds.
The lab also noted that in these cases, depending on the circumstance, it considers all options outlined in its Client Agreement, including notifying the submitting client, law enforcement and/or the public.
In a press release about the diamonds with counterfeit inscriptions, GIA reiterated the importance of having an updated diamond grading report before purchase, especially when the buyer hasn’t yet built a trusted relationship with the seller.
This is not the first time GIA has seen counterfeit inscriptions.
In fact, just last month the lab reported three stones had been submitted to its Johannesburg, South Africa location that ended up being moissanites inscribed with GIA report numbers belonging to natural diamonds.
The lab said Tuesday there is nothing to indicate the two incidents are related.
The Latest

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Submit your pieces for a chance to win in this year's competition.

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.


Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

























