Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
GradingMar 31, 2017
SSEF Warns of Improperly Labeled Sapphires
The Swiss gem lab says it is seeing sapphires from a new source in Bemainty, Madagascar coming in labeled as Kashmir.
Two “Kashmir-like” sapphires of exceptional quality and size, weighing 30 carats and 13 carats, from the new source at Bemainty, near the town of Ambatondrazaka, Madagascar
Basel, Switzerland--The Swiss Gemmological Institute SSEF is urging the trade to be vigilant about the “Kashmir-like” sapphires from Madagascar now hitting the market.
In October, a new deposit at Bemainty, near the town of Ambatondrazaka, began turning out sapphires.
The source has produced a large amount of blue, fancy colored and padparadscha sapphires of “partly exceptional size and quality,” and appears to be “a new gem source of greater importance than anything we have seen in recent years,” SSEF said in a statement.
In fact, SSEF Director Michael S. Krzemnicki told National Jeweler in an email that the highest quality goods from the source can compete with sapphires from any other gem deposit.
However, the lab has analyzed a number of these “Kashmir-like” sapphires from the new deposit, ranging from 5 to 50 carats, and began noticing in January that many of the stones coming into the lab were accompanied by gemological reports denoting a Kashmir origin when they actually are from Bemainty.
SSEF said it came to the conclusion after observing the gemstones under a microscope and using a number of scientific methods including Raman microspectrometry, UV-Vis absorption spectroscopy, X-ray fluorescence and GemTOF for trace element concentration. 
The lab said as soon as it started getting the Kashmir-like sapphires, it initiated research and established stringent criteria to identify the new material and distinguish it from Kashmir sapphires when characteristic features permit.
The work is based on the lab’s decades of experience with origin determination, top-of-the-line analytical information and an extensive collection that is constantly upgraded with gemstones from new deposits.
And while the sapphires coming from Madagascar do have a “Kashmir-like” visual appearance--with a subtle and fine “milkiness” that results in a velvety blue color typical of those that come from Kashmir--there also are a number of telling factors that distinguish goods from the two sources, including differences in clarity, growth zones, color zones and variation in the zircon crystals that appear inside.
(For a more detailed explanation about the differences between the sources, see the lab’s full trade alert.)
Krzemnicki said the trade should be careful when offered Kashmir sapphires, especially in large carat sizes, as this is “highly prized material.”
“We (had submitted to us), during one week of the Basel show, an outstanding
amount of large sapphires (that) claimed to be from Kashmir but in reality originated from Madagascar--about 10 stones between 10 and 50 carats. This is beyond any logic, as sapphires from Kashmir above 10 carats are very scarce and--even at SSEF and during a show--not submitted on a daily basis,” he told National Jeweler.
SSEF maintains that the new source in Madagascar has great potential and will be asset to the gem trade, as long as the true origin is correctly disclosed.
SSEF maintains that the new source in Madagascar has great potential and will be asset to the gem trade, as long as the true origin is correctly disclosed.
More on Grading
The Latest
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
