“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
SSEF Warns of Improperly Labeled Sapphires
The Swiss gem lab says it is seeing sapphires from a new source in Bemainty, Madagascar coming in labeled as Kashmir.

Basel, Switzerland--The Swiss Gemmological Institute SSEF is urging the trade to be vigilant about the “Kashmir-like” sapphires from Madagascar now hitting the market.
In October, a new deposit at Bemainty, near the town of Ambatondrazaka, began turning out sapphires.
The source has produced a large amount of blue, fancy colored and padparadscha sapphires of “partly exceptional size and quality,” and appears to be “a new gem source of greater importance than anything we have seen in recent years,” SSEF said in a statement.
In fact, SSEF Director Michael S. Krzemnicki told National Jeweler in an email that the highest quality goods from the source can compete with sapphires from any other gem deposit.
However, the lab has analyzed a number of these “Kashmir-like” sapphires from the new deposit, ranging from 5 to 50 carats, and began noticing in January that many of the stones coming into the lab were accompanied by gemological reports denoting a Kashmir origin when they actually are from Bemainty.
SSEF said it came to the conclusion after observing the gemstones under a microscope and using a number of scientific methods including Raman microspectrometry, UV-Vis absorption spectroscopy, X-ray fluorescence and GemTOF for trace element concentration.
The lab said as soon as it started getting the Kashmir-like sapphires, it initiated research and established stringent criteria to identify the new material and distinguish it from Kashmir sapphires when characteristic features permit.
The work is based on the lab’s decades of experience with origin determination, top-of-the-line analytical information and an extensive collection that is constantly upgraded with gemstones from new deposits.
And while the sapphires coming from Madagascar do have a “Kashmir-like” visual appearance--with a subtle and fine “milkiness” that results in a velvety blue color typical of those that come from Kashmir--there also are a number of telling factors that distinguish goods from the two sources, including differences in clarity, growth zones, color zones and variation in the zircon crystals that appear inside.
(For a more detailed explanation about the differences between the sources, see the lab’s full trade alert.)
Krzemnicki said the trade should be careful when offered Kashmir sapphires, especially in large carat sizes, as this is “highly prized material.”
“We (had submitted to us), during one week of the Basel show, an outstanding
SSEF maintains that the new source in Madagascar has great potential and will be asset to the gem trade, as long as the true origin is correctly disclosed.
The Latest

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
The two organizations will hold the educational event together this fall in Mississippi.


The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.