The Indian jewelry brand recently opened stores in Atlanta and Seattle.
Holiday 2011’s new recipe for success
This 10X blog entry was written by Marshal Cohen, chief industry analyst, The NPD Group, Inc. This year’s recipe for retail success came in the expert blending of the following four parts (not all parts are equal). Part 1 -...
This 10X blog entry was written by Marshal Cohen, chief industry analyst, The NPD Group, Inc.
This year’s recipe for retail success came in the expert blending of the following four parts (not all parts are equal).
Part 1 - Sizzle to fizzle
This is the period of holiday selling through November up to and including the Black Friday/Cyber Monday time period. This year, this time period started out with a bang. For next year’s recipe we need to keep the fireworks sizzling … instead of fizzling…
Part 2 - Lull-or-buy?
This is that post-Thanksgiving lull… the two weeks after the Black Friday Frenzy.
The lull this year was a bit deeper this year than last as consumers were ‘tapped out,’ due their having spent their cash and credit limits (self-imposed or otherwise).
What was the source of all that spending? According to NPD’s Anatomy of Black Friday and Cyber Monday 2011 study, it was ‘self-gifting.’ Forty-six percent of consumers bought items for themselves on Black Friday, which was up 12 percent from last year.
Part 3 - Bunch ‘o crunch-time
‘Crunch-time’ for holiday retail is the ten days before Christmas. This year the Christmas Crunch was on par with last year’s. As consumers got focused on gifting, their spending remained steady. But it was not over the top like we saw in ‘part one’ of this season. This is the part of the retail season that is ‘the make-or- break’ period for revenue. Will stores get all the sales growth the wished for? Maybe. But we have only seen moderate growth so far for this time period.
Part 4 - Leftovers?
The day after Christmas is all about the leftovers …the leftover business retailers can get post-holiday, that is. Now, this truly is the make-or-break part for profits.
How much inventory is left to sell-off and at deep discounts will help to determine just how profitable the holiday will be.
And now what…?
The 2011 holiday season was marked by the beginning of several "new traditions." Things like: extended and earlier hours, self-gifting consumption, the "pre-searcher’s" use of online and e-commerce for holiday shopping, a value-centric consumer, and the tapped out consumer. And lest we forget…give them a deal and they will shop…no deal in there they will shop elsewhere.
For 2012 it will be the progressive retailers and brands who will learn from this
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.
The Latest

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Supplier Spotlight Sponsored by GIA

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.


Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.