Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Rio Tinto continues telling its Story
Rio Tinto’s Diamonds with a Story campaign recently welcomed four new designers and launched a website created specifically for retailers, designers and manufacturers.

New York--Rio Tinto has four new designers and a new website for Diamonds with a Story, the marketing program launched three years ago to buoy demand for diamonds by shifting the focus from the four Cs to the stories behind the stones: where they came from, and what impact they had, and are having, on a local level.
The website, DiamondsWithAStory.com, is for retailers, designers and manufacturers and went live earlier this year, around the time of the Las Vegas shows.
The site contains a tab for Product & Marketing, which includes images of in-store materials that are provided to retailers as well as sales training contact information. DiamondsWithAStory.com also has some consumer research, as well as a link to subscribe to the newsletter for regularly updated research.
The website is in both English and Chinese.
Diamonds With a Story consists of four collections--Cutting Impact, Color My World, Mixed Medium and Shaped By Origin--all priced at $500 to $5,000 retail. Designers who have previously created pieces for these collections include Kara Ross, Phyllis Bergman, Alexandra Hart and Zoltan David.
At JCK Las Vegas 2015, Rio Tinto brought four new designers into the Diamonds with a Story fold.
Sonoma County, Calif.-based Jennifer Dawes, a metalsmith who launched Dawes Design in 2000, focuses on using responsibly sourced materials to create “green” jewelry, so she created pieces for Cutting Impact, the collection targeted at millennial consumers who desire products that are green.
Matthew Campbell Laurenza is a U.S.-born, Hong Kong-based jewelry designer whose often-colorful designs have netted a lot of red carpet time over the years. Laurenza created a line of jewelry, some of which are designed to fit uniquely-cut gemstones that are interchangeable, for Mixed Medium, which is aimed at consumers looking for something unique.
Suzanne Kalan, who is known for her white diamonds and colored gemstone “Fireworks” baguette pieces, did pieces for Color My World using brown diamonds from the Argyle mine to make more affordable Fireworks.
And finally there is Sandy Leong, who grew up in the Pacific Northwest and is inspired by nature when she designs jewelry. Leong created for Shaped By Origin, which is for consumers who want to know from where their diamonds originated.
Each line includes 12 to 18 pieces, a mix of rings, earrings, necklaces and bracelets, in 18-karat gold and set with white and colored (gray and brown) diamonds from
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

“The Jewelry Book” comes out this September.


The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.