CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
Policies & IssuesMay 11, 2017
Tiffany Got Political; Should You?
Tiffany & Co. spoke out for action against climate change this week, sparking debate both about its stance and the question: Is it bad for business to get political?
The advertisement that Tiffany & Co. ran on page 3 of The New York Times on Tuesday, May 9, calling for President Trump not to pull out of the Paris Climate Agreement. (Photo courtesy of Tiffany & Co.)
New York--Tiffany & Co. spoke out for action against climate change this week, sparking debate both about its stance and the question: Is it bad for business to get political?
The New York-based retailer had an advertisement in Tuesday’s New York Times asking President Donald J. Trump to keep the United States in the Paris Climate Agreement, the global pact to reduce greenhouse gas emissions from which the Trump administration is reportedly mulling a withdrawal.
The retailer also shared the message on Twitter, Facebook and Instagram on Tuesday morning, using black lettering against a backdrop in its signature robin’s egg blue.
As of Wednesday afternoon, the post on Facebook had more than 19,000 reactions, more than 2,000 shares and nearly 600 comments, many of which did not take issue with Tiffany’s stance but with a company that sells jewelry wading into politics.
As one user wrote: “Any responsible CEO who takes into consideration the value of their stock and a responsibility to their stockholders should never express, nor allow anyone to express, in the name of the company any sort of political opinion ever. This is not a statement of disagreement, it’s just a statement of fact. Keep business and politics separate.”
So, did Tiffany make a mistake in addressing the president and taking a position on climate change?
And is the separation of business and politics advice that all businesses, including independent jewelers, should take?
“I don’t think it’s smart for anyone to get political these days. I would not do it.” --Andrea Hansen, Luxe IntelligenceAndrea Hansen, president of Luxe Intelligence, which works on branding and business development with companies in jewelry, said while Tiffany endured some backlash for its ad, there was little risk in the company’s decision.
Environmental protection is an issue about which the retailer already has been vocal.
Tiffany was one of the most outspoken opponents of the proposed Pebble Mine in Alaska because of its potential impact on the surrounding ecosystem. The jeweler took out an ad in the Times addressing that issue and even sponsored a screening of the documentary about the project, “Red Gold,” in New York back in 2008.
Also, Hansen said, Tiffany is likely to find widespread support for its stance on climate change outside the United States.
“I think they are in a very safe place,” she said. “That they picked this one issue to be political, I feel
like they have very little to lose.”
But that doesn’t mean that getting political is a good move for other players in the jewelry industry.
“I don’t think it’s smart for anyone to get political these days. I would not do it,” Hansen said, adding that by “anyone” she means brands, jewelry designers and, especially, retailers.
“The country is 50/50, basically, and it’s not smart to take the risk of losing clients when business is already so difficult.”
Bill Gullan, president of Philadelphia-based branding agency Finch Brands, agrees with Hansen on both points--that Tiffany was not taking a big risk with its climate change ad and that retailers, particularly small, independently-owned jewelry stores, should generally avoid injecting politics into their business.
“It’s like [talking about] politics and religion and sex at the dinner table. You really need some restraint here, I think,” he said.
But what if the business owner feels compelled to speak out on an issue because they believe it’s more about speaking up for what’s right than it is about politics?
There were commenters on the Tiffany Facebook post who noted as much about the company’s climate change ad, with one person writing: “Good on you (Tiffany) for taking a stance and expressing it … I don’t think people actually understand that speaking up for climate action is important and it is beyond a mere political stand. It affects everyone. It’s about the future of our home.”
Gullan said he gives his clients two pieces of advice about taking a political stance.
Number one, they should ask themselves: Does the position you’re considering taking map very closely with the values and belief system of your customer base?
Hansen gave this same advice to National Jeweler on Wednesday, reiterating what she said when commenting on Spicer-Greene’s conversation-starting billboard back in March--know your audience.
Gullan said the number two question to ask is: Do you, the brand, have credibility to speak on the issue?
He draws on two commercials that aired during this year’s Super Bowl to illustrate the concept of credibility.
Airbnb aired an ad that was a montage of people of different races, religions, genders and ages that sent a message of acceptance and tolerance. Gullan said as a company that promotes global travel and its clients immersing themselves in different cultures, this was a fine message for Airbnb to send.
Audi’s commercial, meanwhile, expressed its support for equal pay for equal work and was roundly criticized. It’s a message that seemingly came out of nowhere for the car company, a company, Gullan pointed out, that does not have a single woman on its board.
“Go for it, speak your truth, do you, but understand there are risks in terms of how your customers feel and react,” he said.
“Brands needs to be careful. There’s a lot of raw nerves and live wires about this stuff.”
But that doesn’t mean that getting political is a good move for other players in the jewelry industry.
“I don’t think it’s smart for anyone to get political these days. I would not do it,” Hansen said, adding that by “anyone” she means brands, jewelry designers and, especially, retailers.
“The country is 50/50, basically, and it’s not smart to take the risk of losing clients when business is already so difficult.”
Bill Gullan, president of Philadelphia-based branding agency Finch Brands, agrees with Hansen on both points--that Tiffany was not taking a big risk with its climate change ad and that retailers, particularly small, independently-owned jewelry stores, should generally avoid injecting politics into their business.
“It’s like [talking about] politics and religion and sex at the dinner table. You really need some restraint here, I think,” he said.
But what if the business owner feels compelled to speak out on an issue because they believe it’s more about speaking up for what’s right than it is about politics?
There were commenters on the Tiffany Facebook post who noted as much about the company’s climate change ad, with one person writing: “Good on you (Tiffany) for taking a stance and expressing it … I don’t think people actually understand that speaking up for climate action is important and it is beyond a mere political stand. It affects everyone. It’s about the future of our home.”
Gullan said he gives his clients two pieces of advice about taking a political stance.
Number one, they should ask themselves: Does the position you’re considering taking map very closely with the values and belief system of your customer base?
Hansen gave this same advice to National Jeweler on Wednesday, reiterating what she said when commenting on Spicer-Greene’s conversation-starting billboard back in March--know your audience.
Gullan said the number two question to ask is: Do you, the brand, have credibility to speak on the issue?
He draws on two commercials that aired during this year’s Super Bowl to illustrate the concept of credibility.
Airbnb aired an ad that was a montage of people of different races, religions, genders and ages that sent a message of acceptance and tolerance. Gullan said as a company that promotes global travel and its clients immersing themselves in different cultures, this was a fine message for Airbnb to send.
Audi’s commercial, meanwhile, expressed its support for equal pay for equal work and was roundly criticized. It’s a message that seemingly came out of nowhere for the car company, a company, Gullan pointed out, that does not have a single woman on its board.
“Go for it, speak your truth, do you, but understand there are risks in terms of how your customers feel and react,” he said.
“Brands needs to be careful. There’s a lot of raw nerves and live wires about this stuff.”
More on Policies & Issues
The Latest
ColumnistsSep 11, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
