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EditorsJul 13, 2007
Bad for your brand?
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar...
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar decision to make party girl Lindsay Lohan the face of its new print ad campaign. The campaign is supposed to launch this August, and Lohan has already been arrested for DUI and finished a stint in rehab.
In a better and more thought-out decision, Gucci chose Drew Barrymore to be the first celebrity featured in one of its ad campaigns. As a child, this now older, wiser and adored starlet, partook in the worst the industry had to offer but was clean by the time she was Lohan's age.
These days, Barrymore gets more publicity for her work and environmental awareness. Her sensual ads promoting Gucci's fast-growing fine-jewelry line are sure to turn heads since fans have grown used to seeing Barrymore portray awkward, slightly goofy characters in her recent films. Come September, Gucci will show you a different side of Drew.
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