The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Bad for your brand?
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar...
In a recent Reuters’ article, scandal was included in the list of reasons why Spain-based retailer Zara doesn't use celebrities to design or promote its fashion lines. To prove its point, the company commented on fashion brand Jill Stuart's less-than-stellar decision to make party girl Lindsay Lohan the face of its new print ad campaign. The campaign is supposed to launch this August, and Lohan has already been arrested for DUI and finished a stint in rehab.
In a better and more thought-out decision, Gucci chose Drew Barrymore to be the first celebrity featured in one of its ad campaigns. As a child, this now older, wiser and adored starlet, partook in the worst the industry had to offer but was clean by the time she was Lohan's age.
These days, Barrymore gets more publicity for her work and environmental awareness. Her sensual ads promoting Gucci's fast-growing fine-jewelry line are sure to turn heads since fans have grown used to seeing Barrymore portray awkward, slightly goofy characters in her recent films. Come September, Gucci will show you a different side of Drew.
The Latest

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Supplier Spotlight Sponsored by GIA

The Indian jewelry brand recently opened stores in Atlanta and Seattle.


CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.