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Private affair in a public place
Allowing Mercedes-Benz Fashion Week—a private, invitation-only event—to occupy more than a block of public space is not sitting well with some New Yorkers, reports Ron Knoth, a guest blogger on Retaildesigndiva.com. And rumors of a change in venue continue to...
Allowing Mercedes-Benz Fashion Week—a private, invitation-only event—to occupy more than a block of public space is not sitting well with some New Yorkers, reports Ron Knoth, a guest blogger on Retaildesigndiva.com. And rumors of a change in venue continue to circulate.
For now, the uninvited can calm flaring attitudes of "tent envy" by immersing themselves in Fashion Week via the Web, on TV and, for the first time, by purchasing a ticket—an option available only to a few.
The Wall Street Journal Online blog, Heard on the Runway, gives daily reports with images. Web site Fashion Week Daily offers video coverage behind the scenes and down the runway. The Style Network, a television channel available through your cable or satellite provider, is airing specials about the event and showing video clips with commentary on its Web site. Of course, if you want to read about designer and jeweler partnerships at the event, check out NJN's fashion news.
American Express Gold, Platinum and Centurion cardholders can actually buy tickets, thanks to a multi-year deal between American Express Co. and IMG, producers of Fashion Weeks around the world. A one-show $100 package entitles the cardholder to a live view of the event from a hospitality suite. In New York, however, the skybox-like accommodations only fit 26 people.
Is this coverage enough to assuage the general public's egos, which have been bruised by the blow of being banned from hobnobbing with celebrities and other elite? What do you think?
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