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EditorsSep 12, 2007
Saks.com gives more than great face
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights....
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights.
After clicking any of several fashion shots on the homepage, you can roll over images of each model to view an itemized list of what he or she is wearing and how much it costs. Additional product categories have been added to the Web site, and each one includes a list of best-selling items.
Just in time for Mercedes-Benz Fashion Week in New York, a section titled "Front Row at the Shows" provides video coverage on and off the runway. Pics from each day of the event are displayed according to designer. From the same page, customers can click on a link to shop the designer's current collection at Saks.com.
With its recent relaunch, Saks.com has simplified the search for high-end goods online, giving luxury brands—which have already received a slap on the wrist for not making their merchandise available via the Web—a run for their money.
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