The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Saks.com gives more than great face
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights....
The e-mail campaign for the new Saks.com boasts that the Web site is not "just pretty on the outside." The savvy cross- and pull-marketing tactics the retailer uses to boost online sales clearly demonstrate that it has earned bragging rights.
After clicking any of several fashion shots on the homepage, you can roll over images of each model to view an itemized list of what he or she is wearing and how much it costs. Additional product categories have been added to the Web site, and each one includes a list of best-selling items.
Just in time for Mercedes-Benz Fashion Week in New York, a section titled "Front Row at the Shows" provides video coverage on and off the runway. Pics from each day of the event are displayed according to designer. From the same page, customers can click on a link to shop the designer's current collection at Saks.com.
With its recent relaunch, Saks.com has simplified the search for high-end goods online, giving luxury brands—which have already received a slap on the wrist for not making their merchandise available via the Web—a run for their money.
The Latest

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Supplier Spotlight Sponsored by GIA

The Indian jewelry brand recently opened stores in Atlanta and Seattle.


CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.