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EditorsNov 01, 2007
Why men bling
While listening to my uncle relay the story of an artist whose painting he had recently purchased, I was reminded of an article I read about men and jewelry. The artwork my uncle and I were discussing was thought-provoking, but...
While listening to my uncle relay the story of an artist whose painting he had recently purchased, I was reminded of an article I read about men and jewelry. The artwork my uncle and I were discussing was thought-provoking, but when he told me that he spent an hour talking to its creator, I wondered if he had turned into an art connoisseur or if his need to investigate the origins of the painting was simply a "man thing."
Then I remembered that men like to own an object with a story behind it, according to a buyer of a Tokyo department store who was explaining why men like handmade jewelry in an article entitled "Diamonds are a man's new friends."
The article revealed how a growing interest in upscale jewelry among men has spurred an expansion in product lines and shops that cater specifically to this demographic. Diamond jeweler De Beers launched a new men's line this fall. Italian jewelry company Ponte Vecchio has a line of rings that resemble the waistband of a pair of jeans with diamonds as the belt buckles. And both Harry Winston and Tiffany & Co. have opened boutiques that exclusively cater to their male customers in Tokyo.
Whether purchased from these retailers or another, I would like to hear from men with a newfound fondness for high-end bling. Describe your favorite piece and share the story behind it.
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