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Tiffany pledges money to New York museum
The retailer will be the lead sponsor of the Whitney Museum’s biennials, its every-other-year exhibitions of contemporary American artists, through 2021.
New York--Tiffany & Co. and the Whitney Museum of American Art in New York announced this week that the famed Fifth Avenue retailer will be the main sponsor of the Whitney Biennial through 2021.
Held every other year, the museum’s Biennial exhibitions showcase the works of contemporary, and not as well known, American artists. Past painters featured at Whitney biennials before they became known include Georgia O’Keeffe and Jackson Pollock.
Tiffany will be the lead sponsor of the exhibitions in 2017 (moved from 2016), 2019 and 2021. The 2017 biennial will be the first held in the new Whitney Museum, which is located in New York’s Meatpacking District and designed by Renzo Piano.
Frédéric Cumenal, who is now CEO of Tiffany following the retirement of Mike Kowalski in March, said to partner with the Whitney is significant for both New York institutions.
Tiffany, founded in New York in 1837, has had a history of supporting the arts over the years, stretching back to its founder Charles Lewis Tiffany, who was a founding trustee of The Metropolitan Museum of Art in New York (the Met), and to financier J.P. Morgan, who bought the minerals and gemstones from the jeweler’s exhibit at the 1889 Paris World’s Fair on behalf of Charles Lewis Tiffany and donated them to the American Museum of Natural History in New York.
Tiffany & Co. also has supported the Museum of the City of New York and the Museum of Arts and Design, along with other art institutions around the world.
The Whitney opened in 1930, founded by artist and philanthropist Gertrude Vanderbilt Whitney. The museum is said to house the world’s foremost collection of 20th and 21st century American art.
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