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EditorsFeb 12, 2008
American retailers reach out
As more American consumers tighten their purse strings, retailers are depending on foreign shoppers to boost sales, in stores and online. The weak American dollar continues to be an attraction for foreign shoppers. And those tourists who haven't exchanged their...
As more American consumers tighten their purse strings, retailers are depending on foreign shoppers to boost sales, in stores and online.
The weak American dollar continues to be an attraction for foreign shoppers. And those tourists who haven't exchanged their euros, pounds or other foreign currencies stateside aren't being turned away.
Accepting foreign currency from customers might be commonplace at shops on the Canadian or Mexican borders, but not so much in Manhattan. Lately, however, that's changed, with signs reading "Euros accepted" being spotted around the city, Yahoo News reported.
Department stores are posting signs of their own. However, these signs are digital and let Web site visitors know the retailers' ship abroad.
Luxury retailers such as Neiman Marcus and its sister chain Bergdorf Goodman will begin shipping to Canada as of May 1. Online jewelry retailer Blue Nile already ships to Canada, Ireland and the United Kingdom. Recently, Blue Nile expanded its list of international shipping destinations to include 12 additional countries in Europe and the Asia-Pacific region, according to the National Jeweler Network.
The fact that American retailers recently reported the worst January sales in nearly four decades explains the extra effort they're exerting to court foreign shoppers.
Would similar sales-boosting tactics produce favorable results for your business?
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