SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
CrimeOct 21, 2016
JSA Warns of Surge in Distraction Thefts
The Jewelers Security Alliance said the increase is due to a gang of “Romanian Gypsies” allegedly targeting retail jewelry stores in the United States.
New York--The Jewelers Security Alliance is warning store owners to be on the lookout for distraction thefts allegedly being perpetrated by members of the nomadic ethnic group Roma, also known as Gypsies.
The most recent distraction theft, described in JSA’s most recent weekly bulletin, happened Tuesday at a jewelry store in Gilroy, Calif.
According to the JSA, two women entered the store, one of which was carrying an infant.
They asked to see multiple gold chains and rings, and selected several that they said they wanted to purchase.
The sales associate brought the items to the register and one of the women asked to cut off the tags and wrap up the items in her own gift wrapping paper. As the sale continued, the suspects asked if the store accepted euros and, upon learning that it did not, they left, purportedly to go the bank to convert their money to dollars.
The incident in Gilroy was one of a number of distraction thefts possibly carried out by a large gang of “Romanian Gypsies” that the JSA said is now operating in the United States and targeting jewelry stores.
Other similar distraction thefts happened in North Olmstead, Ohio on Oct. 16; Salem, N.H. on Oct. 12; Madison Heights, Mich. on Sept. 25; and Grand Junction, Colo. on Sept. 14.
Some shared characteristics of these jewelry store distraction thefts believed to have been perpetrated by the Roma include:
1. Entering stores in groups of two, three, four or more, often with babies or multiple children in strollers;
2. Requesting to see large numbers of items, often gold chains, which they have placed or spread out on the showcase;
3. Seeking to distract the sales associate with wrapping requests, requests to have the items placed in a box to hold for them until they return, or covering the items with a large purse while counting out a cash payment;
4. Finding a reason to leave the store abruptly, such as having only foreign money or not having enough cash, just as the items are being rung up; and
5. Conversing in what has been described as an “unknown European language.”
In
Editors' Picks
Sponsored by
the Gilroy distraction theft, the JSA said the suspects spoke Spanish, English and also conversed in the “unknown European language.”
One is described as being 5 foot 10 and 170 pounds with a stocky build and long, dark hair worn in a bun.
The second suspect, the one who was carrying the infant, was about 5 foot 6 and 145 to 150 pounds, also with a stocky build and long black hair.
These two women are believed to have attempted a distraction theft at a jewelry store in Bend, Ore. a month ago but the staff prevented it.
The JSA recommends that stores guard against distraction thefts by showing only one item at a time and keeping showcases locked, except when taking merchandise out or returning it to the showcase.
One is described as being 5 foot 10 and 170 pounds with a stocky build and long, dark hair worn in a bun.
The second suspect, the one who was carrying the infant, was about 5 foot 6 and 145 to 150 pounds, also with a stocky build and long black hair.
These two women are believed to have attempted a distraction theft at a jewelry store in Bend, Ore. a month ago but the staff prevented it.
The JSA recommends that stores guard against distraction thefts by showing only one item at a time and keeping showcases locked, except when taking merchandise out or returning it to the showcase.
More on Crime
The Latest
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
