The Indian jewelry brand recently opened stores in Atlanta and Seattle.
DTC relief is welcome
The Diamond Trading Co. (DTC) is stepping back into its old role, somewhat like the pre-morph De Beers. Its newly announced consumer ad campaign, planned at double the spend of last year, will be one of the best drivers we...

The Diamond Trading Co. (DTC) is stepping back into its old role, somewhat like the pre-morph De Beers. Its newly announced consumer ad campaign, planned at double the spend of last year, will be one of the best drivers we have available to us this year.
Back in the day, De Beers, as diamond-category marketing cartel, stabilized prices by controlling supply and stimulating demand, following the textbook economic equation. Since officially renouncing its roll as supply governor, however, the company has also made cuts to its demand-driving engine for the U.S. market.
But this current recession is the first time the global diamond trade has faced a down market without a price-controlled market. It's become obvious that many diamond companies are very uncomfortable in these unknown waters.Diamantaires are publicly announcing that prices are strong and that our trade has no need to worry. But methinks the lady doth protest too much. In a world where financing is already in crisis mode and diamond companies are judged for the value of their inventories, a pricing devaluation as we're seeing across other commodities could be catastrophic.
De Beers has stepped in on both sides of the equation. It's reportedly cut back on the size of the final two of its annual 10 sights to tighten supply. But even more important for retailers, it's doubled the size of its U.S. holiday ad spend, which, given the state of media and, subsequently, advertising rates, should get the message out often, loud and clear. This will be very beneficial to our trade as we face one of the most challenging holiday seasons on record.
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CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Supplier Spotlight Sponsored by GIA

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.


Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.