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EditorsDec 05, 2008
So far, so good
We were very happy on Monday as we rolled up the first weekend sales report. Taken as a whole, the industry followed general retail to exceed expectations, according to those we interviewed. Talks I've had with retailers throughout the week...
We were very happy on Monday as we rolled up the first weekend sales report. Taken as a whole, the industry followed general retail to exceed expectations, according to those we interviewed.
Talks I've had with retailers throughout the week have confirmed that. Black Friday was indeed a bigger day than most had predicted.I am hearing, however, that the pipeline, across most if not all product categories, continues to be clogged. Inventories at retail are high already, and credit and finance issues, among other dampeners, are keeping retailers from spending to increase those levels.
Instead, I've heard from many that they've increased trunk shows. There's a merchandising benefit there, of course, in addition to the marketing and traffic-driving aspects.
As promised, we'll continue to report the weekend sales results each Monday. Good luck this weekend!
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