The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
E-mail, e-mail on the wall, who's the smartest one of all?
Like yours, probably, my inbox has been swamped by retail holiday e-mails the past few weeks. Most are from my favorite retailers for personal consumption, while others are from companies I like to watch professionally for trending. Free shipping, the...
Like yours, probably, my inbox has been swamped by retail holiday e-mails the past few weeks. Most are from my favorite retailers for personal consumption, while others are from companies I like to watch professionally for trending.
Free shipping, the leg up for savvy marketers over the past few holiday seasons, isn't cutting it this year. Consumers are like water flowing downhill. They'll naturally find the quickest route of least resistance. Many, if not most, I assume, have established favorite retailers based on the locus of price and selection, with secondary aspects like shipping having become expected service requirements.
My list of online stores is international. And in one case, I receive free shipping year-round from England for product at much cheaper prices than I can find here at home. Guess where I'm shopping?
So the marketers have been battling on a new field this year, where they need to establish themselves on the higher ground, especially given the economic circumstances. And now, with a week and a half until Christmas, we've entered the critical phase. For many, the retailing season will be won or lost over the next nine days.
Bam. Walmart hit my inbox this morning with a compelling list of "unbelievable online specials." And I have to say, while I've become somewhat jaded by claims, this one roped me in. The claim was just too powerful in combination with the timing--true even though I've finished all my holiday shopping (theoretically).
Increasingly, online retailing is maturing to place the field of competition squarely where it's been for traditional retailing for years--a question of who can offer the best product at the best prices and marketed the best.
The other thing that hit me was that Walmart prioritized three categories that, I assume, it believes would have maximum above-the-fold impact on potential shoppers. These were electronics, toys and "great gifts," which was illustrated graphically by a "wine lover's bundle."
Clicking through on that final catch-all category, I found an 0.45-carat total weight pair of diamond stud earrings buried toward the end--an ignominious showing for jewelry, and this from the largest seller of fine jewelry on the planet. Not very encouraging as a cultural statement about the allure of our product.
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The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.