The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Fruchtman, Thinkspace Partner for ‘Next Level’ Services
The two companies have announced a strategic partnership to offer jewelers, vendors and designers a new service for creating custom websites.
Toledo, Ohio--Fruchtman Marketing and Thinkspace have announced a strategic partnership to offer jewelers, vendors and designers a new service for creating custom websites.
Thinkspace is a website management system and inventory cloud platform designed specifically for retailers, vendors and brands in the jewelry industry.
The joint offering between the company and Toledo-based Fruchtman is called “Next Level,” which offers a custom approach to designing websites by approaching web development from a marketing perspective.
According to Fruchtman Vice President Shane O’Neill, clients hire Fruchtman as agency of record and Thinkspace from a web platform perspective. Then, before the website is developed, an entire marketing plan is created.
O’Neill said the idea behind this is that “by knowing and understanding what the marketing plan will be, we can then develop highly relevant content on the website,” which is important because relevant content allows for better positioning in things like search and lower cost for things like paid search.
He also added that the two will continue to work with clients as their marketing plans might evolve to make the changes that might be needed, with Fruchtman handling everything for the client from a marketing perspective as well as working closely with Thinkspace to provide copy, banner design and other relevant content for the site.
It is available to jewelry retailers with sales volumes of more than $5 million, vendors and designers.
For more information about the collaboration, contact Shane O'Neill at Fruchtman Marketing at 419-539-2770, ext. 216 or Larry Chasin at Thinkspace at 844-935-3935, ext. 206.
The Latest

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.


The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
























