FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SurveysSep 25, 2018
Counting Down the 10 Busiest Days This Holiday Season
No. 1 is expected to be Black Friday, while the weekend before Christmas will take on extra significance this year.
The busiest day of the 2018 holiday shopping season is expected to be Friday, Nov. 23, also known as Black Friday. Predicted to come in second is Dec. 22, the last Saturday before Christmas.
New York—With Dec. 25 falling on a Tuesday this year, the final Saturday and Sunday before Christmas are expected to be among the busiest days for brick-and-mortar stores, ShopperTrak said.
Each year, the foot traffic-tracking firm releases a list of the November and December days on which it believes the most consumers will go into stores to shop. (The company does not make any predictions in regards to online shopping.)
Brian Field, senior director of the retail consulting practice at ShopperTrak, said the predictions are based on past ShopperTrak data—the company has been analyzing retail foot traffic patterns for 20 years and collects more than 40 billion footsteps every year—and what day of the week Christmas lands on in any given year.
“The shift of that one day tells us when most shoppers will be taking vacations and when they will be back at work,” he said. “This, in turn, tells you how intense the days leading into Christmas Day will be.”
It is “critical” for retailers to understand the holiday date pattern, Field said, so they have the correct staff on the floor and product in stock on the days that will be busiest. Otherwise, they risk losing sales.
As in years past, the top day for shopping—across all retail, not just jewelry—is predicted to be Friday, Nov. 23, the day after Thanksgiving otherwise known as Black Friday
This may not hold for jewelers, particularly independents, who, when interviewed at the start of the holiday season, typically tell National Jeweler that Black Friday is a day to buy big-screen TVs at Best Buy and waffle irons at Walmart.
Jewelry store foot traffic doesn’t pick up until later in the season, as fine jewelry is a gift consumers often put off buying until the last minute.
After Black Friday, ShopperTrak said the busiest days for in-store traffic will be as follows.
2. Saturday, Dec. 22, “Super Saturday”
3. Saturday, Dec. 15
4. Sunday, Dec. 23, the last Sunday before Christmas Day
5. Saturday, Nov. 24, the Saturday after Thanksgiving
6. Saturday, Dec. 8
7. Friday, Dec. 21, the Friday before Christmas
8. Wednesday, Dec. 26
9. Saturday, Dec. 1
10. Saturday, Dec. 29
The fact that Christmas is on a Tuesday this year makes the Saturday and Sunday before the holiday more important, which is why those days rank on the list at Nos. 2 and 4, respectively. The final Friday (Dec. 21, No. 7 on the list) before Christmas
is expected to be less busy.
Field explains: “Last year, when Christmas Eve was on Sunday and Christmas Day fell on a Monday, it put more significance on the Friday before, while this year, since they’re on Monday and Tuesday, it will add more shopper traffic to Saturday and Sunday.”
He also noted the decline in in-store foot traffic was less steep last year than in previous years, and ShopperTrak also saw a 3 percent increase in sale per shopper, which, “proved that shoppers are still flocking to brick-and-mortar and making purchases when they get there, reinforcing that the retail apocalypse is nothing more than a myth.”
Field explains: “Last year, when Christmas Eve was on Sunday and Christmas Day fell on a Monday, it put more significance on the Friday before, while this year, since they’re on Monday and Tuesday, it will add more shopper traffic to Saturday and Sunday.”
He also noted the decline in in-store foot traffic was less steep last year than in previous years, and ShopperTrak also saw a 3 percent increase in sale per shopper, which, “proved that shoppers are still flocking to brick-and-mortar and making purchases when they get there, reinforcing that the retail apocalypse is nothing more than a myth.”
More on Surveys
The Latest
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
