The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Amir Mozaffarian Fine Jewels To Close After 42 Years
The fourth-generation jeweler will close his San Francisco store and spend retirement with his family.

San Francisco—Amir Mozaffarian Fine Jewels will close its doors after 42 years in business.
Amir Mozaffarian opened his eponymous store in San Francisco’s Union Square shopping district in 1978.
He is a fourth-generation jeweler whose family has been in the business for more than 135 years.
Though a descendant of a long line of jewelers, Amir and his wife, Cynthia Mozaffarian, both have backgrounds in engineering.
Amir has a master’s degree in aerospace engineering while Cynthia holds a bachelor’s in mechanical and civil engineering.
“Engineering is a frame of mind where you solve problems and come up with solutions,” Amir said in a press release announcing the store’s closure.
“That, along with paying close attention to even the finest of details, has helped us greatly in the jewelry industry.”
Cynthia worked for years as an engineer, helping her husband when she could, but later devoted herself to the family business.
“We just partnered to make our business stronger,” she said in the release. “That was what mattered the most to us.”
Over the last four decades, Mozaffarian traveled the world to hand-select jewels for his creations, like rubies from Burma and emeralds from Colombia.
“It’s a labor of love,” said Cynthia, noting how special a signature piece can be to their customers.
Jon Omer, a former Fabergé executive, said he knew from his first visit that the store was special and would be the perfect fit to be the brand’s exclusive retailer in the San Francisco area.
“Amir built the store’s success on three principles: building personal relationships with clients, an unparalleled collection of jewelry you won’t find anywhere else, and the ability to be one step ahead of the industry,” Omer said in the release.
Amir described his retirement as a bittersweet, emotional time and said his clients echoed the same sentiment, sharing memories of shopping in the store.
“We have such wonderful memories with so many fine people that we have been fortunate to meet. Some families we have served for three generations,” he said.
“We are grateful for the opportunity to meet a wide range of wonderful, interesting, talented and accomplished people. It’s been a pleasure being part of their lives,” said Cynthia.
However, retirement will mean the couple has more time to spend with their family, which includes their two sons, two daughters-in-law, and six grandchildren.
Their sons work in finance; they will not be taking over the store.
The store’s exact closing date will depend on inventory levels.
“We
The Latest

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

























