Britney Spears Files Trademark for New Jewelry Line
The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

On May 16, the pop icon’s team submitted paperwork to the U.S. Patent and Trademark Office to trademark the name of her jewelry line, “B Tiny.”
Spears first announced she was going to come out with a line of jewelry in November 2024 via an Instagram post, and has hinted at the upcoming collection a few times since.
“My first jewelry line is coming soon!,” wrote Spears. “Delicate, extremely different and one-of-a-kind pieces. Realizing how cool it is to be an artist that can be passionate in so many different ways.”
Spears included a photo of what appears to be white and yellow gold hand chains set with turquoise and diamonds.
In subsequent posts, the singer featured more hand chains set with gemstones and rings in beaded and chain-link styles.
There haven’t been any other details provided about what Spears’ designs will look like or when and where the collection will debut.
The Grammy-winning artist has expanded beyond music before, launching a successful fragrance line.
The trademark application was filed by Baby One More Mark LLC, which owns various other trademarks related to Spears’ music and fragrance lines.
The Latest

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.


Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The watch company will design, manufacture, and distribute Kate Spade New York watches.

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

The 12-piece capsule collection transforms from brooches to pendants.

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
























