Britney Spears Files Trademark for New Jewelry Line
The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

On May 16, the pop icon’s team submitted paperwork to the U.S. Patent and Trademark Office to trademark the name of her jewelry line, “B Tiny.”
Spears first announced she was going to come out with a line of jewelry in November 2024 via an Instagram post, and has hinted at the upcoming collection a few times since.
“My first jewelry line is coming soon!,” wrote Spears. “Delicate, extremely different and one-of-a-kind pieces. Realizing how cool it is to be an artist that can be passionate in so many different ways.”
Spears included a photo of what appears to be white and yellow gold hand chains set with turquoise and diamonds.
In subsequent posts, the singer featured more hand chains set with gemstones and rings in beaded and chain-link styles.
There haven’t been any other details provided about what Spears’ designs will look like or when and where the collection will debut.
The Grammy-winning artist has expanded beyond music before, launching a successful fragrance line.
The trademark application was filed by Baby One More Mark LLC, which owns various other trademarks related to Spears’ music and fragrance lines.
The Latest

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.


The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

The collection takes inspiration from the emotional space between people, moments, and experiences.

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

The retailer also gave an update on its vendor partnerships.

The award-winning actress is the “epitome of modern allure,” the brand said.

The “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Awards were given to four students, one apprentice, and an emerging jeweler.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
























