Britney Spears Files Trademark for New Jewelry Line
The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

On May 16, the pop icon’s team submitted paperwork to the U.S. Patent and Trademark Office to trademark the name of her jewelry line, “B Tiny.”
Spears first announced she was going to come out with a line of jewelry in November 2024 via an Instagram post, and has hinted at the upcoming collection a few times since.
“My first jewelry line is coming soon!,” wrote Spears. “Delicate, extremely different and one-of-a-kind pieces. Realizing how cool it is to be an artist that can be passionate in so many different ways.”
Spears included a photo of what appears to be white and yellow gold hand chains set with turquoise and diamonds.
In subsequent posts, the singer featured more hand chains set with gemstones and rings in beaded and chain-link styles.
There haven’t been any other details provided about what Spears’ designs will look like or when and where the collection will debut.
The Grammy-winning artist has expanded beyond music before, launching a successful fragrance line.
The trademark application was filed by Baby One More Mark LLC, which owns various other trademarks related to Spears’ music and fragrance lines.
The Latest

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.






















