Britney Spears Files Trademark for New Jewelry Line
The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

On May 16, the pop icon’s team submitted paperwork to the U.S. Patent and Trademark Office to trademark the name of her jewelry line, “B Tiny.”
Spears first announced she was going to come out with a line of jewelry in November 2024 via an Instagram post, and has hinted at the upcoming collection a few times since.
“My first jewelry line is coming soon!,” wrote Spears. “Delicate, extremely different and one-of-a-kind pieces. Realizing how cool it is to be an artist that can be passionate in so many different ways.”
Spears included a photo of what appears to be white and yellow gold hand chains set with turquoise and diamonds.
In subsequent posts, the singer featured more hand chains set with gemstones and rings in beaded and chain-link styles.
There haven’t been any other details provided about what Spears’ designs will look like or when and where the collection will debut.
The Grammy-winning artist has expanded beyond music before, launching a successful fragrance line.
The trademark application was filed by Baby One More Mark LLC, which owns various other trademarks related to Spears’ music and fragrance lines.
The Latest

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.


The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.