18 Designers Graduate from WJA’s Jewelry Loupe Project
The designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.

The six-month program, in its sixth year, is a free business development and mentorship program for emerging designers within their first five years of business looking to develop and launch their jewelry collections.
From April to September, the participating designers attended virtual sessions hosted by design, marketing, sourcing, manufacturing, retail packaging, insurance, and pricing experts, culminating in a critique where mentors provided constructive feedback ahead of the collection launches.
Chosen from more than 100 applicants, the group of 18 participants is the largest group to participate in the program to date, said WJA.
The 2024 graduates of the Jewelry Loupe Project are:
Gwen Barba;
Paula Barnett;
Susan Burde;
Stephanie Cummings;
Rachel Garrison;
Maricha Genovese;
Jen Insardi;
Jacqueline Lapuck;
Shannon McGowan;
Susan Meier;
Lauren Newton;
Gloria Odoemelam;
Bramble Lee Pryde;
Kate Reboli;
Olivia Rosenberger;
Olena Stasula;
Duygu Sumbul; and
Norah Tomarken.
“WJA’s Jewelry Loupe Project is a cornerstone of our community, offering unparalleled mentorship, training, and networking opportunities to emerging designers,” said Marsha Watson, WJA executive director.
“We take immense pride in the dedication and commitment of the designers who participate in this rigorous program. Our heartfelt gratitude goes out to the mentors and experts who generously invest their time and expertise to uplift the next generation of designers.”
The 2024 mentors included a lineup of designers, on-air talent, and seasoned industry professions.
This year’s 18 mentors were Jeffrey Bolling, Sarah Butler, Patricia Carruth, Chae Carter, Mariana Chambers, Mariel Diaz, Lori Gadola, Ariel Gordon, Viviana Langhoff, Michele Lau, Tara Levi, Lauren McCawley, Angela Monaco, Morgan Miller, Constance Polamalu, Jackie Raffi, Missy Rogers, and Ivette Stephanopoulos.
The Jewelry Loupe Project launched in 2019 when it was developed by Northern California WJA chapter leader Marie McCarthy of Fiat Lux. It expanded nationwide in 2022.
Since then, it has provided training and mentorship to nearly 70 emerging designers.
Anna Samsonova of Samsonova Consulting assisted WJA in facilitating the expert sessions and coordinating for the 2024 program.
For more information on WJA’s Jewelry Loupe Project, visit the organization’s website.
The Latest

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Submit your pieces for a chance to win in this year's competition.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.


The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.























