18 Designers Graduate from WJA’s Jewelry Loupe Project
The designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.

The six-month program, in its sixth year, is a free business development and mentorship program for emerging designers within their first five years of business looking to develop and launch their jewelry collections.
From April to September, the participating designers attended virtual sessions hosted by design, marketing, sourcing, manufacturing, retail packaging, insurance, and pricing experts, culminating in a critique where mentors provided constructive feedback ahead of the collection launches.
Chosen from more than 100 applicants, the group of 18 participants is the largest group to participate in the program to date, said WJA.
The 2024 graduates of the Jewelry Loupe Project are:
Gwen Barba;
Paula Barnett;
Susan Burde;
Stephanie Cummings;
Rachel Garrison;
Maricha Genovese;
Jen Insardi;
Jacqueline Lapuck;
Shannon McGowan;
Susan Meier;
Lauren Newton;
Gloria Odoemelam;
Bramble Lee Pryde;
Kate Reboli;
Olivia Rosenberger;
Olena Stasula;
Duygu Sumbul; and
Norah Tomarken.
“WJA’s Jewelry Loupe Project is a cornerstone of our community, offering unparalleled mentorship, training, and networking opportunities to emerging designers,” said Marsha Watson, WJA executive director.
“We take immense pride in the dedication and commitment of the designers who participate in this rigorous program. Our heartfelt gratitude goes out to the mentors and experts who generously invest their time and expertise to uplift the next generation of designers.”
The 2024 mentors included a lineup of designers, on-air talent, and seasoned industry professions.
This year’s 18 mentors were Jeffrey Bolling, Sarah Butler, Patricia Carruth, Chae Carter, Mariana Chambers, Mariel Diaz, Lori Gadola, Ariel Gordon, Viviana Langhoff, Michele Lau, Tara Levi, Lauren McCawley, Angela Monaco, Morgan Miller, Constance Polamalu, Jackie Raffi, Missy Rogers, and Ivette Stephanopoulos.
The Jewelry Loupe Project launched in 2019 when it was developed by Northern California WJA chapter leader Marie McCarthy of Fiat Lux. It expanded nationwide in 2022.
Since then, it has provided training and mentorship to nearly 70 emerging designers.
Anna Samsonova of Samsonova Consulting assisted WJA in facilitating the expert sessions and coordinating for the 2024 program.
For more information on WJA’s Jewelry Loupe Project, visit the organization’s website.
The Latest

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Sponsored by A Diamond Is Forever


The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

























