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The Kingswood Company Launches New Retail Fixture Program
Retailers can move jewelry care lines off countertops with the fixtures, which were designed for a “sophisticated retail environment.”
The Kingswood Company's new fixtures are customizable for private-label customers and its Clean + Care product line. The company said the fixtures will give retailers more space to merchandise a jewelry care line as compared with a classic countertop display.
Columbus, Ohio—The Kingswood Company has launched a new retail fixture program to display jewelry cleaning and care products.
The program will offer retailers three options of dedicated fixtures in different footprints with signage that can be customized for independent retailers.
Each fixture was designed to be integrated into a variety of “sophisticated retail environments,” The Kingswood Company said, while providing more merchandising space for the products.
The program is available to both private-label customers and those who stock the company’s Clean + Care product line.
“The bottom line is that today’s consumers are looking for aftercare products for all types of luxury goods, from handbags, sneakers, and shoes to cars and luxury home goods, and this includes fashion and fine jewelry,” said The Kingswood Company President Kristie Nicolosi.
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The program will offer retailers three options of dedicated fixtures in different footprints with signage that can be customized for independent retailers.
Each fixture was designed to be integrated into a variety of “sophisticated retail environments,” The Kingswood Company said, while providing more merchandising space for the products.
The program is available to both private-label customers and those who stock the company’s Clean + Care product line.
“The bottom line is that today’s consumers are looking for aftercare products for all types of luxury goods, from handbags, sneakers, and shoes to cars and luxury home goods, and this includes fashion and fine jewelry,” said The Kingswood Company President Kristie Nicolosi.
“Our new retail fixture program allows jewelers to meet this need by stocking and displaying a full jewelry care product line in a new and sophisticated manner.”
The Kingswood Company said the fixture becomes a “silent salesperson” when implemented in a store. It shows the jewelry care line as its own category and not an add-on at the end of a sale.
For more information on the retail fixture program, visit The Kingswood Company’s website.
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