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IndependentsDec 21, 2016
The Jewelry Box Prettier Than a Piece of Jewelry
A Brooklyn jewelry store is enticing holiday shoppers with a limited edition jewelry box from design duo KeenanPolich.
These jewelry boxes from design duo KeenanPolich, currently being sold at Quiet Storms as part of a holiday promotion, have a ceramic base and a hand-blown glass spherical lid.
New York--In the short time since its launch, Williamsburg, Brooklyn jewelry store Quiet Storms has gained a reputation for being a design destination with its roster of cool, cerebral designers like Delfina Delettrez, Sophie Bille Brahe, Shihara and Azlee.
This month, the boutique ventured into home décor territory when it began selling limited edition jewelry boxes from design duo KeenanPolich as a special holiday promotion.
Though its purpose is to store trinkets, the “box” itself is nearly as covetable as a piece of jewelry, boasting a unique spherical design. The container is ceramic and comes in black or white and the lid is made of hand-blown glass, available in several colors.
“We set out to create a beautiful object that was modern and useful, one that could be enjoyed for its design while protecting some of our most beloved treasures,” said Quiet Storms owner Reshma Patel. “It is a reliquary designed around the daily ritual of wearing those most special pieces of jewelry.”
The partnership between Patel and KeenanPolich began when designer Jessica Keenan worked on the interior design of Quiet Storms, a project which was overseen by Elizabeth Roberts.
The boxes are a gift with purchases of $1,000 or more, through Christmas Day, in addition to being available for separate purchase for $260 retail.
Quiet Storms is a Williamsburg, Brooklyn-located boutique and e-commerce store, which opened in the first half of 2016.
“I worked closely with both Jessica and Elizabeth on the design of our Brooklyn boutique and naturally we had the chance to get to know each other through the process,” said Patel. “I realized that Jessica and her partner Tyler Polich, an accomplished architect, were designing objects and products on nights and weekends, and had imagined a handful of wonderfully beautiful pieces.”
It was Quiet Storms’ customers’ appreciation for Keenan and Polich’s work that inspired Patel to collaborate with them on a special project.
Patel explained, “When we needed hand mirrors for the store, (Keenan and Polich) whipped up a pair of pewter, deco-inspired mirrors in their apartment. Not a week goes by without someone asking to buy our mirrors! So, when I started thinking about creating something special for our very first holiday season, I knew they would be the perfect partner. They already understood our brand and our clients.”
Patel describes Keenan and Polich’s jewelry box creation as a marriage of sturdy and delicate, what she calls “an exercise in juxtaposition.”
Patel has been promoting the boxes on the store’s website and social media channels as a gift with purchase on orders over $1,000. They’re also available for individual sale, in which case they retail for $260.
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half of the boxes Patel has parted with so far have been gifts with purchase and about half have been sold to customers who sought them out specifically.
“It’s been so wonderful to see people’s responses to the jewelry box both online and in store. We have people inquiring about them from as far away as Peru,” said Patel, who is open to future collaborations with KeenanPolich. “I would love to see more of their work out in the world. We’ve hopefully succeeded in creating something new, that women want to have for themselves.”
The jewelry boxes will be available through Christmas Day on the Quiet Storms website.
“It’s been so wonderful to see people’s responses to the jewelry box both online and in store. We have people inquiring about them from as far away as Peru,” said Patel, who is open to future collaborations with KeenanPolich. “I would love to see more of their work out in the world. We’ve hopefully succeeded in creating something new, that women want to have for themselves.”
The jewelry boxes will be available through Christmas Day on the Quiet Storms website.
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