Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant
Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.

UNICEF offered a painful-to-read description of what life has been like for the people there since Feb. 24, 2022.
“The children and families of Ukraine have endured almost two years of escalating violence, trauma, destruction, and displacement. Children continue to be killed, wounded, and deeply traumatized by violence that has sparked displacement on a scale and speed not seen since World War II,” it said.
A total of 3.7 million Ukrainians have been displaced internally due to the fighting, as per a joint study by the World Bank, United Nations, European Commission and the Ukrainian government, while another 5.9 million Ukrainians have left the country.
Families have been separated and lives lost while civilian infrastructure, like schools and hospitals, continue to be destroyed, said UNICEF.
For jewelry designer Valeriya Guzema, founder of Ukrainian brand Guzema, hope remains.
“Since the beginning of the full-scale war that Russia has unleashed on our native land, we Ukrainians have been giving our souls every day to fight for freedom,” she said.
“For us, freedom has two colors—yellow and blue, the colors of our national flag.”
Guzema set up a charitable foundation, the Guzema Foundation, to support the people of Ukraine.
All proceeds from sales of jewels in her “Freedom” collection are donated to the cause.
This week’s Piece of the Week pick is Guzema’s “Freedom” heart-shaped pendant, available in 14-karat yellow or white gold on blue and yellow silk strings, a nod to Ukraine’s flag.
The heart shape is “a tangible expression of gratitude for every contributor,” said Guzema.
The pendant can be worn as a necklace or a bracelet, depending on how the wearer ties the silk cords.
The collection, said Guzema, was inspired by her “unwavering hope” for Ukraine’s future.
Available online, the large version of the pendant retails for $700 while the smaller version is $320.
The Latest

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.


Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.























