CollectionsFeb 16, 2024
Piece of the Week: Jade Ruzzo’s Tribute to TennesseeCollectionsFeb 23, 2024
Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant
Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.
Saturday will mark two years since Russia’s invasion of Ukraine.
UNICEF offered a painful-to-read description of what life has been like for the people there since Feb. 24, 2022.
“The children and families of Ukraine have endured almost two years of escalating violence, trauma, destruction, and displacement. Children continue to be killed, wounded, and deeply traumatized by violence that has sparked displacement on a scale and speed not seen since World War II,” it said.
A total of 3.7 million Ukrainians have been displaced internally due to the fighting, as per a joint study by the World Bank, United Nations, European Commission and the Ukrainian government, while another 5.9 million Ukrainians have left the country.
Families have been separated and lives lost while civilian infrastructure, like schools and hospitals, continue to be destroyed, said UNICEF.
For jewelry designer Valeriya Guzema, founder of Ukrainian brand Guzema, hope remains.
“Since the beginning of the full-scale war that Russia has unleashed on our native land, we Ukrainians have been giving our souls every day to fight for freedom,” she said.
“For us, freedom has two colors—yellow and blue, the colors of our national flag.”
Guzema set up a charitable foundation, the Guzema Foundation, to support the people of Ukraine.
All proceeds from sales of jewels in her “Freedom” collection are donated to the cause.
This week’s Piece of the Week pick is Guzema’s “Freedom” heart-shaped pendant, available in 14-karat yellow or white gold on blue and yellow silk strings, a nod to Ukraine’s flag.
The heart shape is “a tangible expression of gratitude for every contributor,” said Guzema.
The pendant can be worn as a necklace or a bracelet, depending on how the wearer ties the silk cords.
The collection, said Guzema, was inspired by her “unwavering hope” for Ukraine’s future.
Available online, the large version of the pendant retails for $700 while the smaller version is $320.
Related stories will be right here …
UNICEF offered a painful-to-read description of what life has been like for the people there since Feb. 24, 2022.
“The children and families of Ukraine have endured almost two years of escalating violence, trauma, destruction, and displacement. Children continue to be killed, wounded, and deeply traumatized by violence that has sparked displacement on a scale and speed not seen since World War II,” it said.
A total of 3.7 million Ukrainians have been displaced internally due to the fighting, as per a joint study by the World Bank, United Nations, European Commission and the Ukrainian government, while another 5.9 million Ukrainians have left the country.
Families have been separated and lives lost while civilian infrastructure, like schools and hospitals, continue to be destroyed, said UNICEF.
For jewelry designer Valeriya Guzema, founder of Ukrainian brand Guzema, hope remains.
Valeriya Guzema, founder of jewelry brand Guzema, wearing the “Freedom” pendant
“Since the beginning of the full-scale war that Russia has unleashed on our native land, we Ukrainians have been giving our souls every day to fight for freedom,” she said.
“For us, freedom has two colors—yellow and blue, the colors of our national flag.”
Guzema set up a charitable foundation, the Guzema Foundation, to support the people of Ukraine.
All proceeds from sales of jewels in her “Freedom” collection are donated to the cause.
This week’s Piece of the Week pick is Guzema’s “Freedom” heart-shaped pendant, available in 14-karat yellow or white gold on blue and yellow silk strings, a nod to Ukraine’s flag.
The heart shape is “a tangible expression of gratitude for every contributor,” said Guzema.
The pendant can be worn as a necklace or a bracelet, depending on how the wearer ties the silk cords.
The collection, said Guzema, was inspired by her “unwavering hope” for Ukraine’s future.
Available online, the large version of the pendant retails for $700 while the smaller version is $320.
Editors' Picks
Sponsored by
More on Collections
The Latest
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
