EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday SeasonMajorsOct 24, 2023
Fana Opens Flagship in New York City
The brand, previously strictly wholesale, is venturing into retail.
Fana officially opened its flagship store at 110 Wooster St. in New York City’s SoHo neighborhood on Oct. 10.
New York—Fana held a grand opening for its flagship store in New York City’s SoHo neighborhood earlier this month, the wholesale fine jewelry brand’s first retail venture.
The flagship, located at 110 Wooster St., has the “creative ambiance of an art gallery,” the company said.
It features a dedicated space for an in-house sketch artist/jewelry designer, who works on-site to assist customers with designing a personalized piece.
Fana also will feature artwork throughout the store from a new local artist each month.
“As a brand, we connect with the artistic heritage and diversity of this incredible SoHo neighborhood,” said Fana CEO and owner Bobby Jain.
He said the new boutique is a pivotal element within his broader vision for the brand.
“While maintaining our commitment to our wholesale partners, this new retail space will allow us to fully define the Fana experience,” he said.
Fana is a fourth-generation American jewelry brand with roots tracing back to Johri Bazaar, a major center of jewelry production in Jaipur, India.
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The flagship, located at 110 Wooster St., has the “creative ambiance of an art gallery,” the company said.
It features a dedicated space for an in-house sketch artist/jewelry designer, who works on-site to assist customers with designing a personalized piece.
Fana also will feature artwork throughout the store from a new local artist each month.
The new Fana flagship store features local artwork, as well as an in-house sketch artist.
“As a brand, we connect with the artistic heritage and diversity of this incredible SoHo neighborhood,” said Fana CEO and owner Bobby Jain.
He said the new boutique is a pivotal element within his broader vision for the brand.
“While maintaining our commitment to our wholesale partners, this new retail space will allow us to fully define the Fana experience,” he said.
Fana is a fourth-generation American jewelry brand with roots tracing back to Johri Bazaar, a major center of jewelry production in Jaipur, India.
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