CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
IndependentsJun 28, 2016
Column: Upping Your Game, and Profits, with Watch Repairs
In part one of a multi-part column, Dan Gendron, C.M.H., teaches jewelers how to replace a customer’s watch battery in a manner that sets them apart from the competition.
Dan Gendron is a sixth generation watchmaker, working in the trade for more than 47 years. He is the author of “It’s TIME to Make MORE Money with Watch Repairs” and “Simplified Mechanical Watch Repair for Profit.” Reach him at talktothewatchguy@gmail.com.
We speak to many jewelers who are unaware of the profit potential available with watch repairs in their store. Something as simple and mundane as changing a watch battery--correctly, mind you--can yield thousands of dollars more for your store each year.
If it’s just the price of the battery service that sets you apart from the guy down the block, why should a customer come to you for that service? But, if you replace a battery in a professional, excellent and caring way, customers will be glad to give you the higher price, if they are getting more value.
In most jewelry stores, six out of 10 customers walking in the door are there for a watch battery replacement. It is just a few degrees difference between excellence and mediocrity. You and your staff should know how to perform a watch battery service professionally. It’s not difficult; it just takes a few more moments than “slapping in a battery,” and the rewards--both monetary and prestige--for your store are great.
When a customer hands you a watch for a battery, don’t immediately open the back and start flipping out the old battery. You should have a watch battery pulse tester (a device that is available on eBay, Amazon or at your friendly local watch materials distributor) to determine if the battery is indeed dead or if there could be another problem with the watch.
Let the customer know that you are checking the old battery first. As a matter of fact, it’s a good idea to do this on the counter, in front of the customer.
If the battery is, in fact, dead, still don’t open the watch right away. Instead, take time to inspect the timepiece. Is the crown worn or missing? Is the crystal scratched? Is the band in need of repair or replacement? Each of these conditions is an opportunity for an add-on sale.
When the pizza shop takes your order, don’t they ask if you want a 2-liter bottle of soda with that? They do this as standard operating procedure because it works. You should be doing this, too.
Now it’s time to open the watch to replace the battery. Even though it’s a relatively simple task, use your loupe to do the job properly, because not seeing what you are doing inside a watch can be perilous. Besides, it gives the customer confidence in your
Editors' Picks
Sponsored by
abilities if you are tooled-up and look the part.
Place your finger gently over the coil (the fine copper wire) of the movement. This will protect it from a slip with a tweezers. If you cut one of those copper coils, the entire movement is ruined and will have to be replaced--at your expense.
Before putting the back back on the watch, be sure that the gaskets are in good shape (not dried out or stretched out) and replace them as necessary. It’s a small investment to have the customer know you care about their watch. Also, place a small amount of silicone around the gasket to restore the water resistance of the watch. (Note: This is water resistance, not waterproof.)
Next, take a toothbrush and some alcohol to the case and metal band to clean any foreign matter--or, as the French would say, “fromage de corps”--and then wipe the case and metal band with a polishing cloth. The look in the eye of your customer when they see their watch is shiny again is worth the 20 extra seconds this takes.
Don’t forget to set the watch to the correct time before you hand it back to the customer.
Now you can charge $15, $20, $25 or more for an item that costs you less than $1, and know that the value you add to this simple service will be appreciated by the customer and is something of which you can be proud.
In coming weeks, we will be discussing these processes in more detail, as well as other simple and profitable repairs you can achieve in your store.
Dan Gendron is a sixth generation watchmaker, working in the trade for more than 47 years. He is the author of It's TIME to Make MORE Money with Watch Repairs and Simplified Mechanical Watch Repair for Profit, as well as a 12-part educational video series, A Course in Profits with Watch Repairs. To buy copies of his books and videos email him at talktothewatchguy@gmail.com.
Place your finger gently over the coil (the fine copper wire) of the movement. This will protect it from a slip with a tweezers. If you cut one of those copper coils, the entire movement is ruined and will have to be replaced--at your expense.
When the pizza shop takes your order, don’t they ask if you want a 2-liter bottle of soda with that? They do this as standard operating procedure because it works. You should be doing this (when you change watch batteries), too.Before you remove the old battery, use your loupe to determine the pole of the up side of the battery (positive or negative.) Determine the battery number with which to replace it, and be sure that you have the battery in the same direction as the one you removed. Place the new battery in the watch and determine if this makes the watch tick.
Before putting the back back on the watch, be sure that the gaskets are in good shape (not dried out or stretched out) and replace them as necessary. It’s a small investment to have the customer know you care about their watch. Also, place a small amount of silicone around the gasket to restore the water resistance of the watch. (Note: This is water resistance, not waterproof.)
Next, take a toothbrush and some alcohol to the case and metal band to clean any foreign matter--or, as the French would say, “fromage de corps”--and then wipe the case and metal band with a polishing cloth. The look in the eye of your customer when they see their watch is shiny again is worth the 20 extra seconds this takes.
Don’t forget to set the watch to the correct time before you hand it back to the customer.
Now you can charge $15, $20, $25 or more for an item that costs you less than $1, and know that the value you add to this simple service will be appreciated by the customer and is something of which you can be proud.
In coming weeks, we will be discussing these processes in more detail, as well as other simple and profitable repairs you can achieve in your store.
Dan Gendron is a sixth generation watchmaker, working in the trade for more than 47 years. He is the author of It's TIME to Make MORE Money with Watch Repairs and Simplified Mechanical Watch Repair for Profit, as well as a 12-part educational video series, A Course in Profits with Watch Repairs. To buy copies of his books and videos email him at talktothewatchguy@gmail.com.
More on Independents
The Latest
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 02, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
