CollectionsJun 07, 2021
Super Smalls Is the Perfect By-The-Register Accessory to Stock CollectionsMay 17, 2023
Emily P. Wheeler Elevates Kids’ Jewelry Collection
The designer has collaborated with Super Smalls on an assortment of fine jewelry offerings.
These one-of-a-kind unicorn pendants are a fine jewelry version of a best-selling Super Smalls children’s costume jewelry design.
Los Angeles—Super Smalls makes great jewelry for kids, and now their moms can match.
This month, the children’s costume jewelry and accessories brand launched a collaboration with fine jeweler Emily P. Wheeler.
Though worlds apart in materials, price points, and customers, the companies share the same whimsical and exuberant aesthetic.
Los Angeles-based Wheeler’s line is akin to a grown-up version of Super Smalls’ magical dress up jewelry sets with their chunky gems and bright colors. One can imagine today’s Super Smalls fans one day graduating to Emily P. Wheeler.
According to Wheeler, it was the “Magic Unicorn Pendant” that caught her eye on Instagram.
Super Smalls founder Maria Dueñas Jacobs wearing the Emily P. Wheeler collaboration unicorn pendant in white agate. Her daughter wears the Super Smalls version.
Noticing the synergy with her own work, Wheeler approached Super Smalls founder Maria Dueñas Jacobs to suggest collaborating on a capsule collection.
Jacobs, who made her way into the children’s jewelry space via a passion for fine jewelry cultivated as former Elle magazine accessories director, was taken with the idea.
“As an avid fine jewelry collector, it was so exciting to hear that Emily wanted to design adult versions of our brand favorites,” she said.
“Super Smalls was created to give kids the freedom to play with jewelry that’s ‘just like mommy’s,’ and we’ve now come full circle with our jewels—which have long been coveted by moms—made just for them!”
In addition to the unicorn pendant, the two companies collaborated on a four-leaf clover pendant and a heart-shaped padlock.
Interpreting the Super Smalls bestsellers through a fine jewelry lens, Wheeler incorporated her beloved carved inlays in materials like turquoise and tiger’s eye, as well as ombre sapphire detailing.
The new styles seamlessly integrate into Wheeler’s collection with their lighthearted attitude and playful motifs.
Jacobs and her daughter showcase the “Heart Lock Necklace,” which comes with an accompany costume jewelry Super Smalls key necklace.
The capsule collection starts at $7,900 for the “Heart Lock” necklace on a gold chain, crafted in 18-karat yellow gold with turquoise inlay, diamonds, and a spinning wheel of rainbow-colored gems comprising ruby, multicolor sapphires, peridot, and amethyst.
The necklace comes with a Super Smalls costume jewelry key pendant, making the perfect “Mommy and Me” set for a parent and child.
The “Clover Necklace” is priced at $9,800. A real clover is encased in hand-carved rock crystal and set in 18-karat yellow gold adorned with 3.48 carats of ombre sapphires. The adjustable 18-karat gold chain is included.
Jacobs wears the Emily P. Wheeler “Clover Necklace,” while her daughter wears the costume Super Smalls version
Finally, there are three one-of-a-kind “Unicorn Pendant” necklaces.
There is a white agate version with 18-karat yellow gold, multicolor sapphires, and ruby strung on a freshwater pearl necklace for $24,000.
The tiger’s eye version in 18-karat yellow gold with sapphires, rubies, London blue topaz, and tsavorite garnet comes on a necklace that is half 18-karat yellow gold chain and half freshwater pearl. It is priced at $28,000.
The black agate edition in 18-karat yellow gold with 5.24 carats of sapphires and 1.54 carats of rubies comes on an 18-karat yellow gold chain. It is also priced at $28,000.
Super Smalls’ parents can shop the assortment now on the Emily P. Wheeler website.
“I love the idea that now moms and kids will be able to share the special experience of adding to their jewelry collections together,” Jacobs said.
More on Collections
The Latest
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
TrendsSep 17, 2025
Silvia Furmanovich’s Book Tells the ‘Journey of a Jeweler’The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.
WatchesSep 17, 2025
Bob’s Watches Acquires Vintage Rolex Won on ‘The Price is Right’ The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
TechnologySep 17, 2025
Jewelers Mutual Launches Shipping Solution App for Shopify The new integration allows users to manage shipments directly from the Shopify dashboard.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
SurveysSep 15, 2025
Resilient Shoppers to Boost Holiday Retail Sales, Says DeloitteIt’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.
SourcingSep 15, 2025
Gemfields Achieves $32M at High-Quality Emerald AuctionIt included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.
SourcingSep 15, 2025
AGTA Elects 8 Members to Board of Directors The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.
EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Events & AwardsSep 12, 2025
Al Gilbertson Wins 2025 Robert M. Shipley AwardGilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
