CollectionsJun 07, 2021
Super Smalls Is the Perfect By-The-Register Accessory to Stock CollectionsMay 17, 2023
Emily P. Wheeler Elevates Kids’ Jewelry Collection
The designer has collaborated with Super Smalls on an assortment of fine jewelry offerings.
These one-of-a-kind unicorn pendants are a fine jewelry version of a best-selling Super Smalls children’s costume jewelry design.
Los Angeles—Super Smalls makes great jewelry for kids, and now their moms can match.
This month, the children’s costume jewelry and accessories brand launched a collaboration with fine jeweler Emily P. Wheeler.
Though worlds apart in materials, price points, and customers, the companies share the same whimsical and exuberant aesthetic.
Los Angeles-based Wheeler’s line is akin to a grown-up version of Super Smalls’ magical dress up jewelry sets with their chunky gems and bright colors. One can imagine today’s Super Smalls fans one day graduating to Emily P. Wheeler.
According to Wheeler, it was the “Magic Unicorn Pendant” that caught her eye on Instagram.
Super Smalls founder Maria Dueñas Jacobs wearing the Emily P. Wheeler collaboration unicorn pendant in white agate. Her daughter wears the Super Smalls version.
Noticing the synergy with her own work, Wheeler approached Super Smalls founder Maria Dueñas Jacobs to suggest collaborating on a capsule collection.
Jacobs, who made her way into the children’s jewelry space via a passion for fine jewelry cultivated as former Elle magazine accessories director, was taken with the idea.
“As an avid fine jewelry collector, it was so exciting to hear that Emily wanted to design adult versions of our brand favorites,” she said.
“Super Smalls was created to give kids the freedom to play with jewelry that’s ‘just like mommy’s,’ and we’ve now come full circle with our jewels—which have long been coveted by moms—made just for them!”
In addition to the unicorn pendant, the two companies collaborated on a four-leaf clover pendant and a heart-shaped padlock.
Interpreting the Super Smalls bestsellers through a fine jewelry lens, Wheeler incorporated her beloved carved inlays in materials like turquoise and tiger’s eye, as well as ombre sapphire detailing.
The new styles seamlessly integrate into Wheeler’s collection with their lighthearted attitude and playful motifs.
Jacobs and her daughter showcase the “Heart Lock Necklace,” which comes with an accompany costume jewelry Super Smalls key necklace.
The capsule collection starts at $7,900 for the “Heart Lock” necklace on a gold chain, crafted in 18-karat yellow gold with turquoise inlay, diamonds, and a spinning wheel of rainbow-colored gems comprising ruby, multicolor sapphires, peridot, and amethyst.
The necklace comes with a Super Smalls costume jewelry key pendant, making the perfect “Mommy and Me” set for a parent and child.
The “Clover Necklace” is priced at $9,800. A real clover is encased in hand-carved rock crystal and set in 18-karat yellow gold adorned with 3.48 carats of ombre sapphires. The adjustable 18-karat gold chain is included.
Jacobs wears the Emily P. Wheeler “Clover Necklace,” while her daughter wears the costume Super Smalls version
Finally, there are three one-of-a-kind “Unicorn Pendant” necklaces.
There is a white agate version with 18-karat yellow gold, multicolor sapphires, and ruby strung on a freshwater pearl necklace for $24,000.
The tiger’s eye version in 18-karat yellow gold with sapphires, rubies, London blue topaz, and tsavorite garnet comes on a necklace that is half 18-karat yellow gold chain and half freshwater pearl. It is priced at $28,000.
The black agate edition in 18-karat yellow gold with 5.24 carats of sapphires and 1.54 carats of rubies comes on an 18-karat yellow gold chain. It is also priced at $28,000.
Super Smalls’ parents can shop the assortment now on the Emily P. Wheeler website.
“I love the idea that now moms and kids will be able to share the special experience of adding to their jewelry collections together,” Jacobs said.
More on Collections
The Latest
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
WatchesNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
