Emily P. Wheeler Elevates Kids’ Jewelry Collection

CollectionsMay 17, 2023

Emily P. Wheeler Elevates Kids’ Jewelry Collection

The designer has collaborated with Super Smalls on an assortment of fine jewelry offerings.

These one-of-a-kind unicorn pendants are a fine jewelry version of a best-selling Super Smalls children’s costume jewelry design.
Los Angeles—Super Smalls makes great jewelry for kids, and now their moms can match.
This month, the children’s costume jewelry and accessories brand launched a collaboration with fine jeweler Emily P. Wheeler.
Though worlds apart in materials, price points, and customers, the companies share the same whimsical and exuberant aesthetic. 
Los Angeles-based Wheeler’s line is akin to a grown-up version of Super Smalls’ magical dress up jewelry sets with their chunky gems and bright colors. One can imagine today’s Super Smalls fans one day graduating to Emily P. Wheeler.
According to Wheeler, it was the “Magic Unicorn Pendant” that caught her eye on Instagram.  

Super Smalls founder Maria Dueñas Jacobs wearing the Emily P. Wheeler collaboration unicorn pendant in white agate. Her daughter wears the Super Smalls version.

Noticing the synergy with her own work, Wheeler approached Super Smalls founder Maria Dueñas Jacobs to suggest collaborating on a capsule collection. 
Jacobs, who made her way into the children’s jewelry space via a passion for fine jewelry cultivated as former Elle magazine accessories director, was taken with the idea. 
“As an avid fine jewelry collector, it was so exciting to hear that Emily wanted to design adult versions of our brand favorites,” she said.
“Super Smalls was created to give kids the freedom to play with jewelry that’s ‘just like mommy’s,’ and we’ve now come full circle with our jewels—which have long been coveted by moms—made just for them!”
 Related stories will be right here … 
In addition to the unicorn pendant, the two companies collaborated on a four-leaf clover pendant and a heart-shaped padlock. 
Interpreting the Super Smalls bestsellers through a fine jewelry lens, Wheeler incorporated her beloved carved inlays in materials like turquoise and tiger’s eye, as well as ombre sapphire detailing. 
The new styles seamlessly integrate into Wheeler’s collection with their lighthearted attitude and playful motifs. 

Jacobs and her daughter showcase the “Heart Lock Necklace,” which comes with an accompany costume jewelry Super Smalls key necklace.

The capsule collection starts at $7,900 for the “Heart Lock” necklace on a gold chain, crafted in 18-karat yellow gold with turquoise inlay, diamonds, and a spinning wheel of rainbow-colored gems comprising ruby, multicolor sapphires, peridot, and amethyst. 
The necklace comes with a Super Smalls costume jewelry key pendant, making the perfect “Mommy and Me” set for a parent and child. 
The “Clover Necklace” is priced at $9,800. A real clover is encased in hand-carved rock crystal and set in 18-karat yellow gold adorned with 3.48 carats of ombre sapphires. The adjustable 18-karat gold chain is included. 

Jacobs wears the Emily P. Wheeler “Clover Necklace,” while her daughter wears the costume Super Smalls version

Finally, there are three one-of-a-kind “Unicorn Pendant” necklaces. 
There is a white agate version with 18-karat yellow gold, multicolor sapphires, and ruby strung on a freshwater pearl necklace for $24,000.
The tiger’s eye version in 18-karat yellow gold with sapphires, rubies, London blue topaz, and tsavorite garnet comes on a necklace that is half 18-karat yellow gold chain and half freshwater pearl. It is priced at $28,000.
The black agate edition in 18-karat yellow gold with 5.24 carats of sapphires and 1.54 carats of rubies comes on an 18-karat yellow gold chain. It is also priced at $28,000.
Super Smalls’ parents can shop the assortment now on the Emily P. Wheeler website.

“I love the idea that now moms and kids will be able to share the special experience of adding to their jewelry collections together,” Jacobs said.

The Latest

Alexandra Rosier gold and opal Eternal Love Hands necklace
TrendsJun 02, 2023
Take a Peek at Couture’s Newest Design Talents

This year’s Design Atelier is full of gems.

Holly Wesche, Stan Razny, Ingrid Razny, Candy Udell
IndependentsJun 02, 2023
These Are the 2023 Retailer Hall of Fame Inductees

This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.

Jane Taylor letter pendants
TrendsJun 01, 2023
See 50+ Jewels Debuting at Couture in Las Vegas

The industry’s most influential contemporary designers are showcasing their latest jewelry designs.

Brought to you by
The Next Step for GIA Diamond Reports

The most trusted diamond report, available in print or the GIA App.

35-carat lab-grown diamond created by Maitri
Lab-GrownJun 01, 2023
35-Carat Lab-Grown Diamond Going on Display in Vegas

Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.

Weekly QuizJun 02, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Bottom Line Marketing Chief Growth Officer Gus Garcia and CEO Jackie Brooks
MajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service Offerings

The marketing agency has integrated its first C-suite.

Events & AwardsJun 01, 2023
Meet JCK’s 2023 Keynote Speaker

The jewelry trade show also will debut educational content centered around social media.

Brought to you by
Beyond Borders: Crucial Factors in Colored Stone Origin Determination

Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.

Lauren K gold and gemstone rings
TrendsMay 31, 2023
Here’s a Sneak Peek of New Jewelry to Check Out at JCK

Luxury kicks off today, with the full show in swing on Friday.

Rob Ballew
MajorsMay 31, 2023
Signet Jewelers Names New Head of Investor Relations

Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.

Mobile mock-up screens of the new LUX Digital Vault app from Jewelers Mutual Group
MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New Brokerage

With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.

Rendering of Lightbox lab-grown diamond store in House of Showfields
Lab-GrownMay 30, 2023
Lightbox Is Testing Out a Trendy Concept Shop in Brooklyn

It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.

Attendees at the JCK Las Vegas show
Events & AwardsMay 30, 2023
These Are the Can’t-Miss JCK Talks Education Sessions

From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.

Constance “Connie” Barber Mellon’s David Webb Elephant Clip-Brooch
AuctionsMay 30, 2023
Sotheby’s to Auction Mellon Family Jewelry

Signature pieces from Cartier and David Webb will appear in the June jewelry auction.

Georgie Gleim, Shelly Sergent, and Molly Peterson
Events & AwardsMay 30, 2023
24 Karat Club of Southern California Recognizes 3 Honorees

They will be celebrated at the annual dinner dance and gala in the fall.

Historic and modern photos of diamond grading GIA
GradingMay 26, 2023
State of the Diamond Industry: AI and the Future of Diamond Grading

Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.

Supplier Spotlight Webinar John Pollard and Garry Holloway
Recorded WebinarsMay 26, 2023
Watch: Diamond Cut Quality: The Final Frontier Part 2

Supplier Spotlight Sponsored by IGI

My Next Question webinar series episode on selling lab-grown diamonds
Recorded WebinarsMay 26, 2023
Natural and Lab-Grown Diamonds: What It’s Like to Sell Both

Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.

Models wearing Calvin Klein watches and jewelry
FinancialsMay 26, 2023
Movado Sales Slip in Q1 Amid Inflation Woes, Tough Comps

The company has plans to revamp the Movado brand and offer less expensive watches this year.

Bulgari necklace set with 118.35-carat unheated Sri Lankan sapphire
AuctionsMay 26, 2023
Piece of the Week: A Bulgari Sapphire and Diamond Necklace

Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.

Supplier BulletinMay 25, 2023
RAE Fine Jewelry Collection Debuting at JCK Luxury 2023

Sponsored by Noam Carver

Graphic of phishing scheme
TechnologyMay 25, 2023
State of Retail: Why Jewelers Need to Invest in Cybersecurity Now

As cybercrime incidents threaten the industry, jewelers need to know what they’re up against and the best ways to protect their businesses.

Louis Anthony Jewelers remodeled exterior
IndependentsMay 25, 2023
Louis Anthony Jewelers Is Remodeling and Expanding

The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.

Yurman Family Crystalline Pass at American Museum of Natural History in New York City
SourcingMay 25, 2023
David Yurman Unveils Quartz Exhibition at AMNH

The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.

Stanley Zale new principal consultant Hill & Co.
MajorsMay 25, 2023
Stanley Zale Joins Hill & Co. as Principal Consultant

Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.

 Welcome to Fabulous Las Vegas Nevada sign
Events & AwardsMay 24, 2023
New To-Dos in Las Vegas During Jewelry Market Week 2023

The Strip is full of new restaurant and entertainment offerings.

State Property necklace, Briony Raymond two-stone ring, and Emily P. Wheeler earrings
TrendsMay 24, 2023
State of Design: The Jewelry Design Trends to Know Now

National Jeweler’s senior editor covering fashion, trends, and design highlights the latest looks in the market.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy