CollectionsJun 07, 2021
Super Smalls Is the Perfect By-The-Register Accessory to Stock CollectionsMay 17, 2023
Emily P. Wheeler Elevates Kids’ Jewelry Collection
The designer has collaborated with Super Smalls on an assortment of fine jewelry offerings.
These one-of-a-kind unicorn pendants are a fine jewelry version of a best-selling Super Smalls children’s costume jewelry design.
Los Angeles—Super Smalls makes great jewelry for kids, and now their moms can match.
This month, the children’s costume jewelry and accessories brand launched a collaboration with fine jeweler Emily P. Wheeler.
Though worlds apart in materials, price points, and customers, the companies share the same whimsical and exuberant aesthetic.
Los Angeles-based Wheeler’s line is akin to a grown-up version of Super Smalls’ magical dress up jewelry sets with their chunky gems and bright colors. One can imagine today’s Super Smalls fans one day graduating to Emily P. Wheeler.
According to Wheeler, it was the “Magic Unicorn Pendant” that caught her eye on Instagram.
Super Smalls founder Maria Dueñas Jacobs wearing the Emily P. Wheeler collaboration unicorn pendant in white agate. Her daughter wears the Super Smalls version.
Noticing the synergy with her own work, Wheeler approached Super Smalls founder Maria Dueñas Jacobs to suggest collaborating on a capsule collection.
Jacobs, who made her way into the children’s jewelry space via a passion for fine jewelry cultivated as former Elle magazine accessories director, was taken with the idea.
“As an avid fine jewelry collector, it was so exciting to hear that Emily wanted to design adult versions of our brand favorites,” she said.
“Super Smalls was created to give kids the freedom to play with jewelry that’s ‘just like mommy’s,’ and we’ve now come full circle with our jewels—which have long been coveted by moms—made just for them!”
In addition to the unicorn pendant, the two companies collaborated on a four-leaf clover pendant and a heart-shaped padlock.
Interpreting the Super Smalls bestsellers through a fine jewelry lens, Wheeler incorporated her beloved carved inlays in materials like turquoise and tiger’s eye, as well as ombre sapphire detailing.
The new styles seamlessly integrate into Wheeler’s collection with their lighthearted attitude and playful motifs.
Jacobs and her daughter showcase the “Heart Lock Necklace,” which comes with an accompany costume jewelry Super Smalls key necklace.
The capsule collection starts at $7,900 for the “Heart Lock” necklace on a gold chain, crafted in 18-karat yellow gold with turquoise inlay, diamonds, and a spinning wheel of rainbow-colored gems comprising ruby, multicolor sapphires, peridot, and amethyst.
The necklace comes with a Super Smalls costume jewelry key pendant, making the perfect “Mommy and Me” set for a parent and child.
The “Clover Necklace” is priced at $9,800. A real clover is encased in hand-carved rock crystal and set in 18-karat yellow gold adorned with 3.48 carats of ombre sapphires. The adjustable 18-karat gold chain is included.
Jacobs wears the Emily P. Wheeler “Clover Necklace,” while her daughter wears the costume Super Smalls version
Finally, there are three one-of-a-kind “Unicorn Pendant” necklaces.
There is a white agate version with 18-karat yellow gold, multicolor sapphires, and ruby strung on a freshwater pearl necklace for $24,000.
The tiger’s eye version in 18-karat yellow gold with sapphires, rubies, London blue topaz, and tsavorite garnet comes on a necklace that is half 18-karat yellow gold chain and half freshwater pearl. It is priced at $28,000.
The black agate edition in 18-karat yellow gold with 5.24 carats of sapphires and 1.54 carats of rubies comes on an 18-karat yellow gold chain. It is also priced at $28,000.
Super Smalls’ parents can shop the assortment now on the Emily P. Wheeler website.
“I love the idea that now moms and kids will be able to share the special experience of adding to their jewelry collections together,” Jacobs said.
More on Collections
The Latest
TrendsJun 02, 2023
Take a Peek at Couture’s Newest Design Talents This year’s Design Atelier is full of gems.
IndependentsJun 02, 2023
These Are the 2023 Retailer Hall of Fame InducteesThis year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.
TrendsJun 01, 2023
See 50+ Jewels Debuting at Couture in Las VegasThe industry’s most influential contemporary designers are showcasing their latest jewelry designs.
Brought to you by
The Next Step for GIA Diamond ReportsThe most trusted diamond report, available in print or the GIA App.
Lab-GrownJun 01, 2023
35-Carat Lab-Grown Diamond Going on Display in VegasCreated by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.
Weekly QuizJun 02, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
MajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service OfferingsThe marketing agency has integrated its first C-suite.
Events & AwardsJun 01, 2023
Meet JCK’s 2023 Keynote SpeakerThe jewelry trade show also will debut educational content centered around social media.
Brought to you by
Beyond Borders: Crucial Factors in Colored Stone Origin DeterminationNavigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.
TrendsMay 31, 2023
Here’s a Sneak Peek of New Jewelry to Check Out at JCKLuxury kicks off today, with the full show in swing on Friday.
MajorsMay 31, 2023
Signet Jewelers Names New Head of Investor RelationsRob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.
MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New BrokerageWith the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
Lab-GrownMay 30, 2023
Lightbox Is Testing Out a Trendy Concept Shop in BrooklynIt is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.
Events & AwardsMay 30, 2023
These Are the Can’t-Miss JCK Talks Education SessionsFrom consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.
AuctionsMay 30, 2023
Sotheby’s to Auction Mellon Family JewelrySignature pieces from Cartier and David Webb will appear in the June jewelry auction.
Events & AwardsMay 30, 2023
24 Karat Club of Southern California Recognizes 3 HonoreesThey will be celebrated at the annual dinner dance and gala in the fall.
GradingMay 26, 2023
State of the Diamond Industry: AI and the Future of Diamond GradingGemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.
Recorded WebinarsMay 26, 2023
Watch: Diamond Cut Quality: The Final Frontier Part 2Supplier Spotlight Sponsored by IGI
Recorded WebinarsMay 26, 2023
Natural and Lab-Grown Diamonds: What It’s Like to Sell Both Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.
FinancialsMay 26, 2023
Movado Sales Slip in Q1 Amid Inflation Woes, Tough CompsThe company has plans to revamp the Movado brand and offer less expensive watches this year.
AuctionsMay 26, 2023
Piece of the Week: A Bulgari Sapphire and Diamond NecklaceSet with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.
Supplier BulletinMay 25, 2023
RAE Fine Jewelry Collection Debuting at JCK Luxury 2023Sponsored by Noam Carver
TechnologyMay 25, 2023
State of Retail: Why Jewelers Need to Invest in Cybersecurity NowAs cybercrime incidents threaten the industry, jewelers need to know what they’re up against and the best ways to protect their businesses.
IndependentsMay 25, 2023
Louis Anthony Jewelers Is Remodeling and ExpandingThe Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
SourcingMay 25, 2023
David Yurman Unveils Quartz Exhibition at AMNH The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.
MajorsMay 25, 2023
Stanley Zale Joins Hill & Co. as Principal Consultant Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.
Events & AwardsMay 24, 2023
New To-Dos in Las Vegas During Jewelry Market Week 2023The Strip is full of new restaurant and entertainment offerings.
TrendsMay 24, 2023
State of Design: The Jewelry Design Trends to Know NowNational Jeweler’s senior editor covering fashion, trends, and design highlights the latest looks in the market.
