Jewelers Mutual Names New COO
Mike Alexander was promoted to the role after seven years with the company.

He joined the company in 2015, previously serving as executive vice president of profit and loss, as per his LinkedIn profile.
“Since joining in 2015, Mike has continued to make his mark by creating innovative customer solutions, delivering strong business results, and inspiring the teams and individuals around him,” Jewelers Mutual CEO Scott Murphy said.
“I have confidence in Mike’s capabilities, leadership, and decision making, and am certain [that] with him in this role, we are best positioned for achieving our strategy.”
Before joining Jewelers Mutual, he was the senior vice president of national sales and strategy at National General Insurance, overseeing various property and casualty products.
He has also held roles as divisional vice president of product management, general manager of agency product and pricing, and senior product manager.
In his new role as COO, Alexander will be tasked with overseeing the growth and expansion of the company’s commercial and personal business units.
“It has been an exciting seven years for me at Jewelers Mutual as we have diversified our business while keeping our customers at the center,” Alexander said.
“In this new role, I look forward to further deepening our relationships with our customers, investing in our technology and teams, and better positioning us for today’s rapidly changing environment.”
He earned a master’s degree in geography and a bachelor’s degree in geography and history from the University of Delaware.
Alexander, and his wife and children, live in Neenah, Wisconsin, home to Jewelers Mutual’s corporate headquarters.
The Latest

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.


The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.