Editors

20 Designers to Watch in 2020 and Beyond: Conscious Makers

EditorsJan 30, 2020

20 Designers to Watch in 2020 and Beyond: Conscious Makers

Meet four brands that marry design with responsible practices.

20200129_prounis2.jpg
A ring from Prounis
In the final installment of 20 Designers to Watch in 2020 and Beyond, I focus on what will arguably be the most important element of jewelry-making this decade—ethical practices.

The “Conscious Makers” are companies that incorporate responsible ways of doing business into their DNA and communicate their practices to consumers, whether it be transparent and ethical sourcing, employing local artisans or paying employees a living wage.

As the consumer becomes more educated and aware, these brands have the foresight to marry their creativity as artists with their commitment to environmental and social progress, holding themselves to a high standard and serving as an example to their peers.

Read Part IV of 20 Designers to Watch in 2020 and Beyond here.

Conscious Makers: Melissa Joy Manning, Wwake, Prounis, KatKim 

Melissa Joy Manning
Founded: 1997
Based In: Berkeley, California and Brooklyn, New York
Key Retailers: Esqueleto, New Twist, Net-a-Porter, Silverado Jewelry Gallery

Among her peers, Melissa Joy Manning is considered the forerunner in the realm of eco-conscious jewelry, setting the bar for responsibility in multiple areas.

The designer’s elegant, easy-to-throw-on oeuvre is handmade to order, crafted in recycled metals and responsibly sourced stones in a certified Green studio where every shipment is carbon-offset through partnership with the UPS carbon-neutral emissions program. 

Manning’s holistic approach to sustainability extends to her team. Employees are paid a living wage and full benefits.

Wages and benefits are perhaps the least-talked-about element of conscious business in the jewelry industry now but, as always, Manning is pushing the conversation front and center, as she continues to embody environmental and social values.




Wwake
Designer:
Wing Yau
Founded: 2013
Based In: Brooklyn
Key Retailers: Net-a-Porter, Catbird, Nordstrom

Wwake has made a concerted effort to embody sustainability and environmental responsibility in the fine jewelry world, becoming one of the most conscious brands today. Its vision is informed by its 90 percent female staff, including its entirely female in-house staff of bench jewelers, a rarity in the jewelry industry. 

Handmade in Brooklyn, Wwake sources stones from carefully-vetted dealers and at times works directly with miners.

But the brand also puts a focus on low-impact materials when it can, including the use of recycled diamonds, recycled gold certified by SCS Global Services, a third-party verification organization, Fairmined certified gold, as well as the sourcing of antique diamonds and rough gems mined in the 1980s and 1990s so as not to contribute to present-day mining.




Prounis
Designer:
Jean Prounis
Founded: 2017
Based In: New York
Key Retailers: Bergdorf Goodman, Dover Street Market, Twist, Catbird

The youngest brand in the 20 Designers to Watch series, Prounis has made a quick impact with its refined take on jewelry inspired by antiquity.

“It’s so refreshing to see a jeweler, especially a young one, eschewing novelty for novelty’s sake and really celebrating old-world craftsmanship,” jewelry editor and stylist Kareem Rashed said of designer Jean Prounis.

“Her reverence for history and ability to distill designs down to their purest form is really special.”

A young designer with an old soul and appreciation for history, Prounis applies the same defining maturity running through her design aesthetic to her small business practices.

Her female-run studio works in recycled gold and responsibly sourced gemstones, keeping ancient jewelry traditions like granulation alive. 

The majority of the handmade production is made to order, “which allows us to control our ecological footprint and create jewelry with a purpose,” the designer said. 




KatKim
Designer:
Katherine Kim
Founded: 2015
Based In: New York
Key Retailers: Moda Operandi, Net-a-Porter and Goop

On a purely design basis, the eco-conscious fashion sector has had an uphill battle shedding its drab reputation. Enter KatKim, a Central Saint Martins graduate who doesn’t sacrifice vision for responsible production.

“We go to great lengths to see that our philosophy is applied to every aspect of our design and productions, and are committed to remaining transparent in our processes and selections as we seek to continually improve our overall impact on our planet,” designer Katherine Kim said.

Handmade in Los Angeles by master artisans, KatKim’s avant-garde creations, like the signature “Ear Pin,” are made from responsibly sourced diamonds and SCS-certified Fairmined gold.

The brand has become a celebrity staple, pictured on a constant rotation of red carpets, delivering its responsible ethos by way of a cooler-than-cool aesthetic.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy