The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
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De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.