Kylie Jenner made her Victoria’s Secret Fashion Show debut wearing white wings and a diamond-encrusted Fantasy Bra made by Jacob & Co. The live show took place on Sunday, Oct. 18, at Sony Pictures Studios in Los Angeles. (Photo Credit: Getty Images/Frazer Harrison)
New York—All eyes were on the runway this weekend, as the Victoria’s Secret Fashion Show made its return to Los Angeles for the first time in 19 years.
The show featured the newest Victoria’s Secret Angel, larger-than-life wings, performances from major pop stars, and the return of the iconic Fantasy Bra.
The Fantasy Bra last graced the stage in 2018, just before the event’s six-year hiatus.
Its 2026 return packed a punch.
The front and back of Jacob & Co.’s $50 million diamond Fantasy Bra
Made entirely of gold and set with thousands of diamonds, it’s valued at $50 million, making it the most expensive Fantasy Bra ever worn on Victoria’s Secret Fashion Show runway.
It was created in collaboration with Jacob & Co., a New York-based watchmaker and jeweler known for its innovative designs and its work with major celebrities like Madonna and Rihanna.
“We wanted to create the most spectacular Fantasy Bra ever made, but value alone was never enough,” said Jacob Arabo, founder, chairman, and creative director of Jacob & Co.
“For me, it had to be about the diamonds, the light and the movement. We brought together exceptional diamonds in different shapes and sizes, including our proprietary Angel cut, and designed the piece so that it catches light with every step. The craft is extraordinary, and what matters most is the emotion it creates when you see it come to life on the runway.”
Jacob Arabo, founder, chairman, and creative director of Jacob & Co., with the 2026 Victoria’s Secret Fashion Show Fantasy Bra
The collaborative, record-breaking Fantasy Bra serves as “the ultimate symbol of craft and spectacle, meant to spark joy and timeless glamour,” Victoria’s Secret said.
“When we decided to bring back the Fantasy Bra this year, I couldn’t think of a more perfect person to design it than Jacob,” said Adam Selman, executive vice president and chief creative officer, Victoria’s Secret & Co.
“I have been a huge fan of his work for a very long time, and he has played a big role in shaping pop culture. I love his artistry, his craft, and his fearlessness. Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it. That’s what Victoria’s Secret is all about.”
Jacob & Co.’s creation was worn by Kylie Jenner, a first-time show model.
Here’s a closer look at the piece, by the numbers:
A 75-Carat Centerpiece At the center of the Jacob & Co. Fantasy Bra is a 75.54-carat fancy vivid yellow diamond with VS2 clarity accompanied by two round brilliant white diamonds totaling 11.85 carats.
The yellow diamond features a radiant cut, a faceting style that the jeweler said intensifies its color and spreads it evenly across the stone.
The weight, depth, and position of this large diamond determined the geometry of everything around it, said the jeweler, from the setting that holds it to the framework that carries that setting, and the distribution of all the surrounding stones.
3,218 Individual Components According to Jacob & Co., three decisions defined the design of the Fantasy Bra: the variety and placement of diamonds, the way the piece returned light, and the movement of the stones on the body.
Although it was made entirely of precious metal and gemstones, it was important that the piece behave like real lingerie, able to be worn comfortably and securely.
Jacob & Co.’s diamond Fantasy Bra required 3,218 individual elements.
The design was divided into approximately 3,218 individual elements, from the framework and cups to the fringe and center drop, each developed for its exact position.
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4,410 Natural Diamonds The bra is set with 4,410 diamonds, including the yellow diamond, of various sizes and shapes totaling 1,373 carats.
The 91 larger white diamonds comprise Angel-cut—Jacob & Co.’s propriety cut unveiled earlier this year in celebration of its 40th anniversary—pear, round brilliant, heart, oval, and marquise diamonds ranging from 5 carats to 18 carats.
Then, there are 4,318 round white diamonds.
All the white diamonds feature E-F color and VVS2-VS1 clarity.
Each diamond was set according to its size, shape, and position within the piece.
Round-prong and eagle-claw prong settings hold the larger stones with minimal metal, opening the diamond to light from multiple angles, Jacob & Co. said.
The Fantasy Bra features a 75.54-carat fancy vivid yellow diamond, surrounded by 4,409 white diamonds totaling 1,373 carats, featuring an array of cuts, including Jacob & Co.’s signature Angel cut.
Bezels secure the stones that move most, and pavé fills the spaces between.
The cuts and settings were chosen to maximize brilliance across the piece while keeping every diamond secure in motion.
1,000 Hours in the Making From the first sketch to final assembly, the Jacob & Co. Fantasy Bra took more than 1,000 hours of work by 15 artisans.
It began with a pencil sketch, drawn by hand with the size of every stone noted beside it.
Then, the design team built a full-scale version, cutting and shaping every section by hand on a bust form. From there, it was turned into a detailed CAD model, divided into 3,218 components, and the diamonds were mapped into place.
Every component was cast in 18-karat gold using the lost-wax method, an ancient goldsmithing technique.
Wax models were encased and burned away in a kiln, leaving hollow molds, into which molten gold was cast. The pieces were then cleaned, filed, and pre-polished by hand.
The artisans, working from detailed layout maps, assembled the structure section by section.
All 4,410 diamonds were also set by hand, each in a setting made for its own stone.
A 1996 Debut The first Fantasy Bra was worn in 1996 by Claudia Schiffer in a print advertisement.
Over time, wearing the Fantasy Bra in the Victoria’s Secret Fashion Show grew to be regarded as a mark of prestige, an honor for top supermodels.
Over the years, Victoria’s Secret has collaborated with master jewelers, such as Harry Winston, Mouawad, and London Jewelers, to create the elaborate one-of-a-kind lingerie tops using silver or gold, and covered in gemstones including diamonds, rubies, emeralds, and sapphires.
“My vision,” Arabo told Vogue, “was to create a piece of high jewelry that could be worn as a bra. No fabric, only gold and diamonds.”
Jacob & Co. did not respond by press time to questions about what will happen to the Fantasy Bra after the show.
A Fantasy Bra-inspired lingerie top featuring a removable crystal droplet tassel fringe is for sale, priced at $398, on the Victoria’s Secret website.
