Crime

Why the JSA Is Issuing a ‘Red Alert’ This Fourth of July

CrimeJul 02, 2019

Why the JSA Is Issuing a ‘Red Alert’ This Fourth of July

The number of stores having their power lines cut continues to climb, and it usually happens on weekends or holidays.

New York—The number of stores having their power lines cut by potential burglars continues to climb, the Jewelers’ Security Alliance reported last week.

After issuing a “red alert” on power-line cutting Thursday, JSA President John J. Kennedy told National Jeweler Monday that six more stores had their power interrupted over the weekend, all in Florida.

The outages were determined not to be accidental (i.e., due to lightning or a widespread blackout) and five happened in one town, which Kennedy said is not uncommon. Perpetrators often target multiple stores in the same area, then sit and wait to see which store is the most vulnerable.

None of the stores were robbed, he said, because the jewelers were aware that it was an issue—JSA has been sending out alerts about power-line cutting since the spring—and called police.

Prior to the past weekend’s power outages in Florida, JSA reported three other recent, similar incidences of note.

On June 23, suspects cut the power lines to a jewelry store in Yorba Linda, California, that was closed because it was Sunday. The owner’s family came by to check on the store and noticed the cameras and alarm weren’t working so they called the Orange County Sheriff’s Department.

Sheriff’s deputies staked out the store and caught two of the four suspects when they broke in and started smashing cases with a crowbar. The other two fled in a vehicle, police said.

The Orange County Sheriff’s Department identified the suspects as 22-year-old Almendra Yeliann Marchant Torres and Andres Ismitt Hidalgo Duarte, 29. As of Monday, both remained in custody and were ineligible for bail.

A similar incident took place around the same time in the Kansas City area.

JSA said on June 22, a Saturday, suspects cut the power to five stores around the same time and targeted one, a store in Leawood, Kansas.

At that store, they pried open the rear door and unsuccessfully tried to break into the safe, which Kennedy said is common in many, though not all, of these incidences. The perpetrators come through the doors, roof or walls and try to get into the store’s safe, even if they have to spend a few hours inside to do so.

In the Leawood store, JSA said the suspects stole a “large quantity” of jewelry from the showcases as well as a back-up drive for the computer before fleeing. No arrests have been made.

And,

about a month ago, three suspects who allegedly cut the power to two different jewelry stores and robbed one in Scottsdale, Arizona, were arrested in their motel room with stolen jewelry.

The Scottsdale Police Department identified the individuals as 28-year-old Abraham Pablo Herrera Montecino, 24-year-old Juan Francisco Antonio Ramirez Cruz and Christian Alejandro Pierola Sepulveda, 36. Information on their custody status was not immediately available.

59 and Counting
The Jewelers’ Security Alliance first issued an alert about the epidemic of power-line cutting in May. At that time, the organization said it was aware of more than 30 cases in seven states and Canada.

Since then, that number has risen to 59, and those are just the cases JSA was able to confirm, Kennedy said. He added that there is no number from last year to compare to it because it wasn’t a crime the JSA was even tracking.

Kennedy said while power-line cutting has always existed as an m.o. in burglaries, it was seldom used but has been “rampant” this year. He said in all his time with JSA, he’s never seen so many cases in one year.

The suspects are believed to be Chilean and are operating in multiple cells nationwide. It is unknown at this time if the cells are affiliated, even if just loosely so.

The Jewelers Security Alliance has a list of recommendations for jewelers on how they can prevent a burglary if the power to their stores is cut.

No. 1 among them, according to Kennedy: At this point, a retailer should assume if there is a power interruption, then a burglary is in progress and she or he should go to the store with the police in tow.

“Don’t let the alarm company or the cops tell you it’s weather or it’s [something else],” he said.

Other tips include making sure the call list with the alarm company includes the owner and enough employees so that someone will be available to respond even on weekends and holiday nights, and alerting the police to the situation, including the fact that there might be burglars near the store who are watching their response.

“We’re predicting more cuts over the Fourth [of July weekend],” Kennedy advised, “so be careful.”

A full list of recommendations on preventing a burglary in the event of a power interruption can be found in this story.

Editor’s note: This story has been corrected post-publication to clarify what was taken from the Leawood, Kansas jewelry store. It was the back-up drive for the computer, not the hard drive as originally reported. 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Saks Fifth Avenue New York storefront
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s Bankruptcy

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Matteo Cuelli
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Bryan Cowan, Thomas Schwartz, Liliana Estrella
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership Team

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

Stock image of shipping containers
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make Deal

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Jade Trau Spring Summer 2026 Collection Campaign
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces Rondelles

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

Casio Headquarters Jersey City, New Jersey
WatchesFeb 03, 2026
Casio America Calls Jersey City Home

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

Nivoda gemstones
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone Marketplace

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy