Financials

Movado Sales Down 53% in Q1

FinancialsJun 10, 2020

Movado Sales Down 53% in Q1

The watch company has reopened 14 stores in North America, which are performing better than expected, said CEO Efraim Grinberg.

20200610_Movado_Connect.jpg
A set of Movado Connect 2.0 watches. The watch company posted a double-digit drop in sales amid the coronavirus pandemic.

Paramus, N.J.—Movado Group reported a double-digit decline in first quarter sales as the coronavirus pandemic closed its stores and hurt comps across both owned and licensed brands.

CEO Efraim Grinberg opened Tuesday morning’s earnings call by addressing the “senseless deaths” of George Floyd, Ahmaud Arbery, and Breonna Taylor.

Grinberg said the company has been “having the difficult discussions [with associates] surrounding race, diversity, inclusion, and the biases that exist within all of us” and recognizes it needs to do better.

Looking at its financial results, Grinberg said the year was progressing according to plan in February and early March, but by mid-March, the coronavirus pandemic forced the closure of most of its operations and retail stores.

In April, the company temporarily furloughed 80 percent of its North American workforce, approximately 850 employees, and temporarily reduced the work rate of its international employees.

Net sales in the first quarter fell 53 percent to $69.7 million, compared with $146.5 million a year ago.

Sales declined across all segments, including owned brands, licensed brands, and company stores, said CFO Sallie DeMarsilis on the call, adding sales were down in the U.S. and internationally.

Grinberg said he was encouraged by the strength of its online business, pointing to Movado and Olivia Burton as brands performing especially well in key markets while MVMT also saw improvement.

“Although ecommerce sales were strong, they were not nearly enough to offset the declines in our wholesale and company stores businesses,” said DeMarsilis.

China, which saw strong e-commerce sales as well, has begun to reopen its stores.

In North America, 14 out of 47 locations have reopened with 41 expected to be open by June 17.

The 14 stores currently open have performed better than expected, said Grinberg, adding that sales at these stores were down 11 percent compared with the same period last year.

“I actually think that this pandemic has kind of, to a certain extent, really fortified the need for a certain amount of brick and mortar centers, and especially outdoor ones, so we’re seeing that consumers like to shop and they’re coming to our stores and shopping at a pretty high level,” said Grinberg.

While traffic is down about 40 percent at those stores, he said, there are higher conversion rates and higher average transactions.

Looking to the year ahead, DeMarsilis said the company would not be providing specific fiscal guidance, but expects its second quarter to be “significantly impacted by the crisis.”

“Although

we expect trends will improve in the second half of the year, our top line is expected to remain below last year,” she said.

The company also borrowed an additional $30 million under its credit agreement to bolster its financial flexibility, she said.

Movado has slowed the inflow of inventory into its warehouses and reduced its capital expenditures with the exception of projects with short-term return on investments, including select digital initiatives.

The company’s quarterly dividend has been discontinued and its share repurchase program has been suspended until further notice.

Movado also announced organizational changes Tuesday, effective immediately, in an effort to streamline the company and accelerate its digital initiatives.

Behzad Soltani, the current president of direct to consumer and chief digital officer, has been promoted to executive vice president, commercial president, and chief technology officer.

Soltani will oversee the company’s global wholesale business, company stores, e-commerce, and digital center.

Current CFO DeMarsilis has been promoted to executive vice president and chief operating officer, while still maintaining her role as CFO.

DeMarsilis will be responsible for finance and accounting, value chain, distribution, and business controls.

Grinberg said the new management structure will help unify the company’s distribution channels.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Pinar Hakim Rainbow Seahorse Pendant, Nue Fine Jewelry Irene Charm, Susannah King Venus Ring
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC Show

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

Akiva Gil garnet ring
TrendsJan 07, 2026
Amanda’s Style File: Go for Garnet

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Diamonds Do Good 2025 Impact Report
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact Report

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Police cars with lights on
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District Brawl

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

Rio Grande xTool F2 Ultra Portable Laser Engraver Bundle
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Zales storefront
MajorsJan 06, 2026
Zales Tests Out A New Look

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu
MajorsJan 06, 2026
LeachGarner Appoints New Director of Sales

Linda Coutu is rejoining the precious metals provider as its director of sales.

AGA board 2026-2029
SourcingJan 06, 2026
AGA Announces 2026 Board

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Jenna Blake diamond Fan earrings
TrendsJan 05, 2026
Amanda’s Style File: New Year’s Edition

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Ben Nighthorse Campbell
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Collage of NationalJeweler.com’s most-read stories of 2025
EditorsDec 31, 2025
The Top 5 Stories of 2025

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

In Memoriam collage 2025
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy