U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
Hearts On Fire’s Collection with Hayley Paige Is Here
The fine jewelry brand collaborated with the bridal designer on a series of stacking and engagement rings.

New York—Hearts On Fire’s debut collection with bridal dress designer Hayley Paige has officially launched.
Last September, the fine jewelry brand announced it would collaborate with Paige as part of a licensing deal with JLM Couture Inc.
In addition to her work creating bridal, bridesmaid and flower girl dresses, Paige has appeared on television shows like “Say Yes to the Dress” and “Hayley Ever After” and boasts over 800,000 Instagram followers.
Hearts On Fire said the rings in the 23-piece Hayley Paige for Hearts On Fire collection are inspired by the designer’s gowns.
“The collection has a unique aesthetic and is the perfect addition to the existing Hearts On Fire line,” said Vice President, Marketing Stephanie Evans Greene.
“While Hayley comes from a bridal background, these rings apply to more than just the bridal community. Each ring, inspired by a Hayley Paige wedding dress, embodies its mood and persona and translates into jewelry that can be worn every day. The rings are designed to mix, match, and stack; leaning in to the playful side of life.”
Available in platinum and 18-karat white, rose and yellow gold, the fashion-forward assortment indeed transcends the bridal category with its array of diamond- and pink sapphire-accented styles or could be embraced as wedding bands or even a bridal stack by the modern bride.
Two styles, though, are overtly bridal. The “Behati Say It Your Way” engagement ring, below, features a round diamond center stone surrounded by a diamond cluster and mounted atop a diamond pave shank. It starts at $4,330 for a 0.3-carat center stone.

The collection starts at $790 for a “Mrs.” ring with pink sapphire accents or a simple metal knot band.
“This collaboration felt very candid and sincere, as we catered to a demand for inventiveness,” Paige said. “We designed each piece in this collection with the hopes of telling a story and emitting an energy that synchronizes with the spirited beauty wearing it.”
See the full array on HeartsOnFire.com.
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