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TrendsNov 10, 2017
Nirav Modi Expanding Across US
The Indian high jeweler is opening stores in Las Vegas and Hawaii this month.
A rendering of Nirav Modi’s Las Vegas boutique, opening this month at the Wynn resort and casino. Like the brand’s other boutiques worldwide, the store windows will feature paper art inspired by Luminist landscape paintings of the 19th century.
New York--After landing on New York’s Madison Avenue two years ago, Nirav Modi is heading westward.
This month, the Indian fine and high jewelry brand will set up shop in Las Vegas and Hawaii, bringing its worldwide store total to 14 and three for the United States.
On Nov. 11, Nirav Modi will open the doors of its 1,500-square-foot Las Vegas boutique at the Wynn resort and casino, home to the annual Couture show, followed by the Nov. 17 opening of its 1,300-square-foot Hawaii store at the Ala Moana center in Honolulu.
Both spaces will feature private viewing rooms separate from the main sales floors. Paper art inspired by 19th-century Luminist landscape paintings, a favorite influence of Modi, will be on display in the main store windows to create a light and serene effect.
Like the brand’s other boutiques, the new stores will employ a feminine and elegant interior design centered on calming shades of taupe and pink and filled with glass and plenty of light to showcase Modi’s designs.
Visitors can expect to encounter the Embrace, Jasmine and Luminance collections, which feature patented cuts and techniques, as well as a rotating selection of the house’s high jewels.
RELATED CONTENT: India Dreaming: Two Heritage Design Houses“The U.S. is an incredibly important market for us, and we’re looking forward to expanding access to our jewels,” Modi said in a press release. “The American consumer is particularly conscious when purchasing fine jewelry--they are experienced luxury buyers with an eye for craftsmanship and detail. The boutiques in Hawaii and Las Vegas will be our second and third in the United States, with further expansion planned for the next few years.”
Since expanding into the U.S. market with its New York store in 2015, Nirav Modi has carved itself a space on major award show red carpets, popping up at the Oscars and the SAG Awards on some of film and television’s most in-demand actresses.
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