The independent jeweler first opened its doors in 1888.
Jewelry Historian Details the First 50 Years of Picchiotti
Vivienne Becker has authored a book on the Italian jewelry brand in honor of its 50th anniversary.

Basel, Switzerland--Jewelry company Giuseppe Picchiotti, started in the late 1960s, is marking its 50th anniversary this year with a retrospective of its most important pieces and a new book.
Jewelry historian and author Vivienne Becker penned “Picchiotti: The First Fifty Years” with Susan Jacques, president and CEO of the Gemological Institute of America, providing the forward.
On Saturday night in Basel, Picchiotti held a dinner and champagne toast for retailers and press to celebrate its milestone and the new 248-page book.
Between the many courses, Becker, who also does the “How to Spend It” feature for The Financial Times, spoke about her experience in penning “The First Fifty Years” and in getting to know the family behind the jewelry brand that Giuseppe Picchiotti started in 1967.
Becker traveled to Valencia, Italy last May to meet the Picchiottis and research her book after being introduced to the brand by Joe Padulo.
“They plied me with a lot of good food and even better wine,” Becker joked about her trip to meet the Picchiotti family.
“I had a great time also looking through the design archives, which is something that I absolutely adore to do. I was able to trace the evolution of design since 1967 right through to today. It was really fascinating for me to chart that evolution and to see the innovation that Picchiotti was able to bring to our rather reserved industry in the 1960s, ‘70s and ‘80s.”
In honor of its anniversary, Picchiotti also created one new piece marking the year 2017--the L’Anifiteatro ruby ring, which Becker described as “magnificent”--and assembled a retrospective of four pieces of work from over the decades.
The retrospective includes the Colonna Romana ruby and diamond necklace (pictured above) from the 1980s.
The L’Anifiteatro, meanwhile, is set with baguette-cut and round diamonds and centered by an unheated, untreated 8.05-carat Mozambican ruby.
Architecture of Ancient Rome informed the design of both of these pieces.
The necklace was inspired by Roman columns while baguette diamonds of the L’Anifiteatro were set to resemble the stands of an ancient Roman amphitheater surrounding the stage, which is represented by the ruby.
The Latest

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.


The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.