The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
‘Apollo’ and ‘Artemis’ Set an Auction Record for Earrings
The fancy vivid blue and fancy intense pink diamonds sold for $57.4 million at Sotheby’s on Tuesday.

Geneva--A non-matching pair of pear-shaped fancy color diamonds have become the most valuable pair of earrings ever sold at auction.
The “Apollo Blue” and “Artemis Pink” diamonds hit the auction block at Sotheby’s Magnificent Jewels and Noble Jewels sale in Geneva, where they were sold as separate lots but garnered a combined total of $57.4 million.
The Apollo Blue is a fancy vivid blue diamond that weighs 14.54 carats. The internally flawless, Type IIb pear-shaped stone went for $42.1 million, falling within its pre-sale estimate of $38 to $50 million.
The Artemis Pink, a 16-carat fancy intense Type IIa pink pear-shaped diamond of VVS2 clarity, also sold within its pre-sale range when it garnered $15.3 million.
The same anonymous buyer bought both diamonds.
Sotheby’s originally named the stones after Apollo and Artemis, “a twin brother and sister of great power and beauty who were among the most widely venerated of the Ancient Greek deities,” but the buyer has renamed the stones.
The Apollo Blue has been changed to “The Memory of Autumn Leaves” and the Artemis Pink was renamed “The Dream of Autumn Leaves.”
They’re the most valuable earrings ever to be offered at auction, according to Sotheby’s, setting a world auction record for a pair of earrings but not breaking any records individually.
The auction record for a pink diamond was set last month by the $71.2 million sale of the 59.60-carat “CTF Pink,” which is also the most expensive jewel ever sold at auction.
The most expensive blue diamond ever sold at auction is the Oppenheimer Blue. The 14.62-carat fancy vivid blue stone sold for $57.5 million, or $3.9 million per carat, in May 2016.
Tuesday’s sale at Sotheby’s Geneva totaled $151.5 million with 90 percent of the lots selling.
Two more records were set at the auction--for a fancy intense purplish-pink diamond when a 7.04-carat diamond ring from Piaget went for $13.2 million, and the record per-carat price for that same fancy intense purplish pink diamond at $1.9 million per carat.
Editor’s Note: This story was updated on May 17 to reflect the renaming of the diamonds.
The Latest

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.


The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.