At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
‘Apollo’ and ‘Artemis’ Set an Auction Record for Earrings
The fancy vivid blue and fancy intense pink diamonds sold for $57.4 million at Sotheby’s on Tuesday.

Geneva--A non-matching pair of pear-shaped fancy color diamonds have become the most valuable pair of earrings ever sold at auction.
The “Apollo Blue” and “Artemis Pink” diamonds hit the auction block at Sotheby’s Magnificent Jewels and Noble Jewels sale in Geneva, where they were sold as separate lots but garnered a combined total of $57.4 million.
The Apollo Blue is a fancy vivid blue diamond that weighs 14.54 carats. The internally flawless, Type IIb pear-shaped stone went for $42.1 million, falling within its pre-sale estimate of $38 to $50 million.
The Artemis Pink, a 16-carat fancy intense Type IIa pink pear-shaped diamond of VVS2 clarity, also sold within its pre-sale range when it garnered $15.3 million.
The same anonymous buyer bought both diamonds.
Sotheby’s originally named the stones after Apollo and Artemis, “a twin brother and sister of great power and beauty who were among the most widely venerated of the Ancient Greek deities,” but the buyer has renamed the stones.
The Apollo Blue has been changed to “The Memory of Autumn Leaves” and the Artemis Pink was renamed “The Dream of Autumn Leaves.”
They’re the most valuable earrings ever to be offered at auction, according to Sotheby’s, setting a world auction record for a pair of earrings but not breaking any records individually.
The auction record for a pink diamond was set last month by the $71.2 million sale of the 59.60-carat “CTF Pink,” which is also the most expensive jewel ever sold at auction.
The most expensive blue diamond ever sold at auction is the Oppenheimer Blue. The 14.62-carat fancy vivid blue stone sold for $57.5 million, or $3.9 million per carat, in May 2016.
Tuesday’s sale at Sotheby’s Geneva totaled $151.5 million with 90 percent of the lots selling.
Two more records were set at the auction--for a fancy intense purplish-pink diamond when a 7.04-carat diamond ring from Piaget went for $13.2 million, and the record per-carat price for that same fancy intense purplish pink diamond at $1.9 million per carat.
Editor’s Note: This story was updated on May 17 to reflect the renaming of the diamonds.
The Latest

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.


All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

Experts share top tips on how to encourage positive reviews and handle negative feedback.

Sponsored by the Gemological Institute of America

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

Show off your spooky side with these 12 festive jewels.























