Editors

7 Post-Tucson Predictions and Observations

EditorsMar 07, 2019

7 Post-Tucson Predictions and Observations

Senior Editor Brecken Branstrator says spinel and garnet are hot while the end of the shows were not.

20190306_Tucson-garnets.jpg
This increasing popularity of garnets is one of Senior Editor Brecken Branstrator’s post-Tucson predictions. Pictured here (left to right) are a spessartite garnet, a rhodolite and a tsavorite, all sourced by Anza Gems in East Africa. (Photo credit: Sara Rey Photography)

Tucson had a slightly different energy this year.

Was it because it was so cold and we didn’t get as much of the outdoor time as we’re used to? Did the current uncertain environment have everyone playing it a little safer when it comes to traveling and shopping?

I don’t really know but, even in its off years, Tucson still seems to be at the top of the work travel list for all who go.

The shows are more laid-back than others, you get the chance to see gemstones you’ve only ever heard of and there is, of course, the spectacular scenery in even the coldest of years.

I’m grateful to have been able to spend another fantastic week there for the annual gem shows. Here are a few insights I noted after walking the (many) show floors.

1. The shows seemed to end quieter than normal.

I spent my first day just walking around GJX and especially AGTA GemFair, chatting with people and looking at stones. The aisles during opening day, especially at GemFair in the convention center, seemed pretty busy.

My last full day in Tucson, that Saturday, I saved for just walking the shows again to get a feel for how things went, and it felt like a ghost town almost everywhere.

The last few days of the industry shows in Tucson generally feel slower, as attendees filter out to the other gem and mineral shows in different parts of the city, but this year felt different.

GemFair seemed quiet, but the aisles in GJX were fairly empty, and even weirder, when I ventured over to the Pueblo Gem & Mineral Show at the Ramada (which used to be the Riverpark Inn), I felt like I was one of the only people there.

Did people cut their trips back? Did they finish their shopping earlier? I’m not sure what the reasoning was, but luckily it didn’t seem to have too negative an effect on exhibitors, because …

2. People were still buying.

By the time the weekend rolled around, there had been plenty of time for shopping. So despite the quiet end, plenty of people still seemed happy, or at least “OK,” with how the shows turned out.

Despite an uneven holiday season and anxiety about whether the political climate will affect spending, it was still good to hear that attendees were, indeed, buying,

eager to take advantage of the unique stories provided by colored gems today.

3. I love spinel and, it turns out, everyone else does too.

Was it just me, or did almost every exhibitor who was selling spinel say the gemstone was selling like hotcakes?

And it’s not just the beautiful pinks that people are lusting after; perhaps just as hot are the steely grays, gray-blues and gray-purples.
RELATED CONTENT: 10 Things I Learned at the AGA’s Tucson Conference
For a long time, people have said spinel is one of the most underrated gems in the market, but if Tucson 2019 is any indication, I don’t think we can label them the underdogs anymore.

4. Garnets are on their way up.

A gemstone I think we can still call underrated is the garnet.

The gem comes in a rainbow of colors ranging from some of the most vivid oranges and greens found in the colored stone spectrum to the romantic purples, fuchsias and maroons.

Combine that with its (general) affordability, and the stone offers one of the best deals in the marketplace, in my opinion.
RELATED CONTENT: Amanda’s Style File—Garnets Galore
It made me happy to hear how many people showed interest in garnets this year, especially the pinks and deep reds mined in Tanzania, as well as the saturated, luscious “grape” garnet.

Could 2019 be a turning point for January’s birthstone? I, for one, sure hope so.

5. Two shapes stood out.

Cutting and shapes are really having a moment in the colored stone world; they’re another way for designers and brands to create unique pieces that set them apart.

For me, there were two favorites that popped up several times in Tucson this year: hexagon cuts and slices.

The latter isn’t new, as slices have been growing in popularity for a while now, but I loved to see several booths carrying stones with hexagon cuts. The shape adds interest and a cool factor to gemstones.


6. Edgy is in.

This point originates from a conversation I had with Kimberly Collins at GemFair; she used “edgier” to talk about trends in the market. I loved it so much I’m borrowing it here.

Buyers are turning to colored stones to help give their jewelry a story, true, but it’s going beyond that now.

They’re not only looking for great stones, but also now the cool cut, the interesting shape—like the Geocuts above from Columbia Gem House, which the company said generated a lot of interest in Tucson—or the color that’s seen nowhere else, and the sector is answering that demand.

We’ve known it for a while, but I’m happy to hear more people are starting to understand: Color is cool.

7. Collaboration is needed to unify responsible sourcing meaning and efforts.

One thing that will come as a surprise to no one: Tucson 2019 was buzzing with “responsible sourcing” discussions.

It seemed like every other panel, education session or conversation revolved around responsible sourcing efforts or needs.
RELATED CONTENT: Gübelin’s Blockchain for Gems Now Open to the Industry
Plenty of people in the industry want to get on board with it; one doesn’t have to look hard to see the interest.

The many conversations around responsible sourcing, ethical sourcing, sustainability and the like, are definitely a move in the right direction.

But now we’re at a place where I wonder: Are there too many separate conversations happening? Is it creating more confusion than aid, particularly when the vocabulary means different things to different people?

I think we’re at a critical point where the trade has to get on the same page.

We need to establish exactly what it would mean for a company or brand to be able to use “responsible sourcing,” “ethical sourcing” or “sustainability,” and in vocabulary that won’t risk pushing out any of the smaller players along the supply chain.

It’s critical for both the industry’s understanding and to help communicate the messaging with consumers.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy