Editors

7 Post-Tucson Predictions and Observations

EditorsMar 07, 2019

7 Post-Tucson Predictions and Observations

Senior Editor Brecken Branstrator says spinel and garnet are hot while the end of the shows were not.

20190306_Tucson-garnets.jpg
This increasing popularity of garnets is one of Senior Editor Brecken Branstrator’s post-Tucson predictions. Pictured here (left to right) are a spessartite garnet, a rhodolite and a tsavorite, all sourced by Anza Gems in East Africa. (Photo credit: Sara Rey Photography)

Tucson had a slightly different energy this year.

Was it because it was so cold and we didn’t get as much of the outdoor time as we’re used to? Did the current uncertain environment have everyone playing it a little safer when it comes to traveling and shopping?

I don’t really know but, even in its off years, Tucson still seems to be at the top of the work travel list for all who go.

The shows are more laid-back than others, you get the chance to see gemstones you’ve only ever heard of and there is, of course, the spectacular scenery in even the coldest of years.

I’m grateful to have been able to spend another fantastic week there for the annual gem shows. Here are a few insights I noted after walking the (many) show floors.

1. The shows seemed to end quieter than normal.

I spent my first day just walking around GJX and especially AGTA GemFair, chatting with people and looking at stones. The aisles during opening day, especially at GemFair in the convention center, seemed pretty busy.

My last full day in Tucson, that Saturday, I saved for just walking the shows again to get a feel for how things went, and it felt like a ghost town almost everywhere.

The last few days of the industry shows in Tucson generally feel slower, as attendees filter out to the other gem and mineral shows in different parts of the city, but this year felt different.

GemFair seemed quiet, but the aisles in GJX were fairly empty, and even weirder, when I ventured over to the Pueblo Gem & Mineral Show at the Ramada (which used to be the Riverpark Inn), I felt like I was one of the only people there.

Did people cut their trips back? Did they finish their shopping earlier? I’m not sure what the reasoning was, but luckily it didn’t seem to have too negative an effect on exhibitors, because …

2. People were still buying.

By the time the weekend rolled around, there had been plenty of time for shopping. So despite the quiet end, plenty of people still seemed happy, or at least “OK,” with how the shows turned out.

Despite an uneven holiday season and anxiety about whether the political climate will affect spending, it was still good to hear that attendees were, indeed, buying,

eager to take advantage of the unique stories provided by colored gems today.

3. I love spinel and, it turns out, everyone else does too.

Was it just me, or did almost every exhibitor who was selling spinel say the gemstone was selling like hotcakes?

And it’s not just the beautiful pinks that people are lusting after; perhaps just as hot are the steely grays, gray-blues and gray-purples.
RELATED CONTENT: 10 Things I Learned at the AGA’s Tucson Conference
For a long time, people have said spinel is one of the most underrated gems in the market, but if Tucson 2019 is any indication, I don’t think we can label them the underdogs anymore.

4. Garnets are on their way up.

A gemstone I think we can still call underrated is the garnet.

The gem comes in a rainbow of colors ranging from some of the most vivid oranges and greens found in the colored stone spectrum to the romantic purples, fuchsias and maroons.

Combine that with its (general) affordability, and the stone offers one of the best deals in the marketplace, in my opinion.
RELATED CONTENT: Amanda’s Style File—Garnets Galore
It made me happy to hear how many people showed interest in garnets this year, especially the pinks and deep reds mined in Tanzania, as well as the saturated, luscious “grape” garnet.

Could 2019 be a turning point for January’s birthstone? I, for one, sure hope so.

5. Two shapes stood out.

Cutting and shapes are really having a moment in the colored stone world; they’re another way for designers and brands to create unique pieces that set them apart.

For me, there were two favorites that popped up several times in Tucson this year: hexagon cuts and slices.

The latter isn’t new, as slices have been growing in popularity for a while now, but I loved to see several booths carrying stones with hexagon cuts. The shape adds interest and a cool factor to gemstones.


6. Edgy is in.

This point originates from a conversation I had with Kimberly Collins at GemFair; she used “edgier” to talk about trends in the market. I loved it so much I’m borrowing it here.

Buyers are turning to colored stones to help give their jewelry a story, true, but it’s going beyond that now.

They’re not only looking for great stones, but also now the cool cut, the interesting shape—like the Geocuts above from Columbia Gem House, which the company said generated a lot of interest in Tucson—or the color that’s seen nowhere else, and the sector is answering that demand.

We’ve known it for a while, but I’m happy to hear more people are starting to understand: Color is cool.

7. Collaboration is needed to unify responsible sourcing meaning and efforts.

One thing that will come as a surprise to no one: Tucson 2019 was buzzing with “responsible sourcing” discussions.

It seemed like every other panel, education session or conversation revolved around responsible sourcing efforts or needs.
RELATED CONTENT: Gübelin’s Blockchain for Gems Now Open to the Industry
Plenty of people in the industry want to get on board with it; one doesn’t have to look hard to see the interest.

The many conversations around responsible sourcing, ethical sourcing, sustainability and the like, are definitely a move in the right direction.

But now we’re at a place where I wonder: Are there too many separate conversations happening? Is it creating more confusion than aid, particularly when the vocabulary means different things to different people?

I think we’re at a critical point where the trade has to get on the same page.

We need to establish exactly what it would mean for a company or brand to be able to use “responsible sourcing,” “ethical sourcing” or “sustainability,” and in vocabulary that won’t risk pushing out any of the smaller players along the supply chain.

It’s critical for both the industry’s understanding and to help communicate the messaging with consumers.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Tiffany & Co. Paraíba tourmaline jewelry
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’s

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

David Webb holiday window
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Oscar Heyman Yellow Green Sphene and Diamond Ring
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene Ring

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

IGI Design Contest Graphic
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting Submissions

This year's theme is “Unveiling the Depths of the Ocean.”

Weekly QuizDec 11, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

GIA new colored stone report
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More Gemstones

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Day’s Jewelers Salem New Hampshire store exterior
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth Store

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

Americas Gold Chain Catalog Volume 3
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain Catalog

The new catalog features its most popular chains as well as new styles.

F.P. Journe FFC prototype
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8M

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

National Association of Jewelry Appraisers logo
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Guzema Once Upon a Time Collection Campaign
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday Collection

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

Sign at the JA New York jewelry trade show
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Juell Kadet, former executive vice president of Rogers & Hollands
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Lumia 2 smart earrings
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart Earrings

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Lionheart Wildflower Double Cocktail Ring
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s Birthstones

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy