Foundrae also accused the jewelry giant of copying its mood board style of marketing.
Muzo’s Efforts to Expand Emerald Appreciation
Senior Editor Brecken Branstrator catches up with the Colombian miner about its new designer collaborations.

Colombia has long been known for producing some of the finest, highest-quality emeralds in the world.
And while miner Muzo Emerald of course embraces that, the company wants to build an appreciation for all grades of Colombian emeralds, including the commercial production that might have a softer green hue or be slightly more included.
When I was in Las Vegas for the jewelry trade shows earlier this year, I met Gabbi Harvey, who does business development and designer outreach for Muzo Emerald. Harvey and I were both visiting the Couture booth of Dana Bronfman, one of the designers with whom Muzo is partnering as part of an effort to get a divergent group using its emeralds.
Wanting to get more information about Muzo Emerald and its plans, Harvey and I met when we were back in New York, where she further explained that the designer collaboration was a new project the company had undertaken in order to get more of its emeralds in the market.
“Muzo is so synonymous with … the best of the best, but there is other material, and everyone can own an emerald,” she said.
Muzo does still produce some fine quality emeralds but they are expensive because they are so rare, representing only a small percentage of the mine’s production. Its current mechanized mining, though, allows for a steadier supply of commercial-grade emeralds and more regular production overall.
In the year ahead, Muzo will look to find a market for every grade of its gemstones, taking time to find businesses that share a “similar company ethos” with which to partner since it puts so much focus on corporate and social responsibility, and showcase all the mine produces.
The designer partnership from the traditionally quiet miner is a big part of that, especially in creating awareness for the commercial material. Muzo wants to showcase these gemstones in a different light and build that end of the market because the company sees a lot of opportunity, Harvey said.
For the collaboration, they are using a mix of beads, slices, cabochons and tumbles to showcase the full run of the mine’s production.
Muzo is partnering with designers both emerging and established, including Lisa Kim, Dana Bronfman, Melissa Spencer and Eden Presley. The collaboration also includes Victor Velyan, who exhibited three pieces set with Muzo emeralds at Couture, and Coomi, which is planning a VIP event with Muzo for the
The collaboration also brought about a pretty big celebrity moment for Muzo earlier this year, when singer Ricky Martin sported Wilfredo Rosado’s sugarloaf cabochon Muzo emerald ring (which later was featured as a National Jeweler Piece of the Week) on the Golden Globes red carpet.
Muzo is now in the planning stages with a few more brands like Ara Vartanian, Mizuki, Noor Fares, Daniela Villegas and Alice Cicolini.
The 20 designers on the Muzo collboration roster all have very different aesthetics, finding ways to mix their signature styles with the Muzo emeralds to best show off both.
Harvey told me they’re loving the results.
“It’s nice to see how everyone looks at this material in a totally different way.”
And it seems like the designers are having fun with it too.
“When Gabbi reached out and had me in for a play date with the stones they are hoping to introduce, I was ecstatic,” designer Gwen Myers of Eden Presley told me. “I hadn’t worked with or seen emeralds in this capacity before. The color is gorgeous. The fluid nature of them is also super-enticing for me. These are stones with stories to tell. I hope that comes through in the pieces I created using the material.”
Check out a few pieces from the designer collaboration below.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.






















