Sourcing

Brilliant Earth Launches Moyo Gems Collection

SourcingMar 19, 2021

Brilliant Earth Launches Moyo Gems Collection

The e-tailer is giving the colored stones in the mine-to-market initiative its largest platform yet.

20210319_Moyo-header.jpg
Brilliant Earth is now offering a selection of colored stones from Moyo Gems, allowing shoppers to buy the stones loose or set in a design of their choice, as is seen with this 3.40-carat rhodolite garnet in a yellow gold ring.
San Francisco—Brilliant Earth is collaborating with Moyo Gems to offer a colored gemstone collection that can be traced from the mine, and woman miner, to market. 
 
The e-commerce giant now offers select gems from the initiative to be at the center of a custom piece for its customers. 
 
Moyo Gemstones—so named because it means positive things in several different African languages—launched its pilot program in early 2019 to help women miners from Tanzania work safer, mine better, improve financial security and create equitable markets for their gems.
 
It’s a collaborative effort among several companies: non-governmental organization Pact, Monica Stephenson’s Anza Gems, gemstone wholesaler Nineteen48, and blockchain platform Everledger. 
 
At its core is also the Tanzania Women Miners Association (TAWOMA), which provides the female miners GIA education, Occupational Health and Safety Training, and business promotion. 

 Related stories will be right here … 
 
They started offering their gemstones through the Moyo initiative officially in late 2019 through Anza Gems and Nineteen48. 
 
Now, the Brilliant Earth x Moyo Gems collection expands on those foundations, offering roughly 15-20 Moyo gemstones, including garnets, sapphires, tourmaline, rhodolite garnet, and more, in a variety of colors. 
 
Cristina Villegas, director of Mines to Markets at Pact, said: “When Pact, Anza Gems, Nineteen48, and TAWOMA first imagined Moyo Gems, never in our wildest dreams did we imagine the immediate embrace that we received from different corners of this industry. First, it was the small designers and makers, and now, we’re so honored to have Moyo Gems in a collection by Brilliant Earth.”
 
20210319_Moyo-insert.jpg
The Brilliant Earth x Moyo Gems collection features stones mined from women in Tanzania who are members of the Tanzania Women Miners Association.

Prices for the loose stones in the collection range from $1,190 to $4,490 at retail.
 
Shoppers can either buy them alone or use the stones as a starting point to create the piece of their dreams, selecting the setting style and metal of their choice. 
 
Kathryn Money, Brilliant Earth’s senior vice president of merchandising and retail expansion, told National Jeweler the e-tailer’s gemologists selected the stones from the Moyo assortment to be featured on the site, ensuring they meet the company’s standards for color, clarity, and cut. 
“We chose to partner with Moyo as they offer a beautiful selection of distinctive, uniquely cut ethically sourced gemstones that resonate with our customer’s desires to express their individual style and values in their ring selection,” she said. 

Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Buccellati jewelry
FinancialsMay 17, 2024
Richemont Appoints Van Cleef & Arpels’ Nicolas Bos as New CEO

The announcement coincided with its full-year results, with growth driven by its jewelry brands.

Watches of Switzerland Mall of America store
FinancialsMay 17, 2024
Watches of Switzerland’s Fiscal-Year Sales Flat

Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.

My Next Question webinar series graphic
Recorded WebinarsMay 17, 2024
Watch: Preparing for Trade Show Success

Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Cartier ring-tailed lemur brooch circa 1991
AuctionsMay 17, 2024
Piece of the Week: Cartier’s Ring-Tailed Lemur

This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.

Weekly QuizMay 16, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

National Jeweler columnist Lilian Raji
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve Done

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

National Jeweler columnist Peter Smith
ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire Brands

Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.

The Argyle Phoenix red diamond
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips Geneva

The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.

Jewelers of America 20 Under 40 2024 recipients
Events & AwardsMay 15, 2024
See Who’s in JA’s 2024 ‘20 Under 40’ Class

The annual list recognizes young professionals making an impact in jewelry retail.

David Mann jewelry store
IndependentsMay 15, 2024
David Mann Jewelers in Upstate NY to Close After 35 Years

Owner David Mann is heading into retirement.

Brilliant Earth Logan Hollowell jewelry collection
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1

While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.

The Yellow Rose and the Allnatt yellow diamonds
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to Auction

Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.

Born Leaders Platinum Born campaign
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New Campaign

The ad aims to position platinum jewelry as ideal for everyday wear.

Instappraise Trifold Brochure
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal Offerings

Retailers can customize and print the appraisal brochures from their store.

White, pink, and blue lab-grown diamonds from Lightbox
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%

The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.

Christie’s New York
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed

The site has been down since Thursday evening, just ahead of its spring auctions.

Madeleine K. Albright’s Patriotic Leopard Brooch
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | Hindman

The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.

Zachary’s Jewelers Mother’s Day Jewelry Contest winners
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest Winners

Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.

Kimberly Adams Russell
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEO

Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.

Birth of Venus necklace
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ Necklace

As a token of womanhood, this necklace depicts when Venus was born from the sea.

Roberto Coin Fleur de Lis jewelry
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.

The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

Lauren K Mosaic necklace
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms  

Show your mother some love with a piece of fine jewelry.

Kyle Edward Fine Jewelry
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury Store

The company’s Easton location will remain open.

Jewelers Board of Trade logo
MajorsMay 09, 2024
JBT Elects New Chairman

Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy