Sourcing

Brilliant Earth Launches Moyo Gems Collection

SourcingMar 19, 2021

Brilliant Earth Launches Moyo Gems Collection

The e-tailer is giving the colored stones in the mine-to-market initiative its largest platform yet.

Brilliant Earth is now offering a selection of colored stones from Moyo Gems, allowing shoppers to buy the stones loose or set in a design of their choice, as is seen with this 3.40-carat rhodolite garnet in a yellow gold ring.
San Francisco—Brilliant Earth is collaborating with Moyo Gems to offer a colored gemstone collection that can be traced from the mine, and woman miner, to market. 
 
The e-commerce giant now offers select gems from the initiative to be at the center of a custom piece for its customers. 
 
Moyo Gemstones—so named because it means positive things in several different African languages—launched its pilot program in early 2019 to help women miners from Tanzania work safer, mine better, improve financial security and create equitable markets for their gems.
 
It’s a collaborative effort among several companies: non-governmental organization Pact, Monica Stephenson’s Anza Gems, gemstone wholesaler Nineteen48, and blockchain platform Everledger. 
 
At its core is also the Tanzania Women Miners Association (TAWOMA), which provides the female miners GIA education, Occupational Health and Safety Training, and business promotion. 

 Related stories will be right here … 
 
They started offering their gemstones through the Moyo initiative officially in late 2019 through Anza Gems and Nineteen48. 
 
Now, the Brilliant Earth x Moyo Gems collection expands on those foundations, offering roughly 15-20 Moyo gemstones, including garnets, sapphires, tourmaline, rhodolite garnet, and more, in a variety of colors. 
 
Cristina Villegas, director of Mines to Markets at Pact, said: “When Pact, Anza Gems, Nineteen48, and TAWOMA first imagined Moyo Gems, never in our wildest dreams did we imagine the immediate embrace that we received from different corners of this industry. First, it was the small designers and makers, and now, we’re so honored to have Moyo Gems in a collection by Brilliant Earth.”
 
The Brilliant Earth x Moyo Gems collection features stones mined from women in Tanzania who are members of the Tanzania Women Miners Association.

Prices for the loose stones in the collection range from $1,190 to $4,490 at retail.
 
Shoppers can either buy them alone or use the stones as a starting point to create the piece of their dreams, selecting the setting style and metal of their choice. 
 
Kathryn Money, Brilliant Earth’s senior vice president of merchandising and retail expansion, told National Jeweler the e-tailer’s gemologists selected the stones from the Moyo assortment to be featured on the site, ensuring they meet the company’s standards for color, clarity, and cut. 
“We chose to partner with Moyo as they offer a beautiful selection of distinctive, uniquely cut ethically sourced gemstones that resonate with our customer’s desires to express their individual style and values in their ring selection,” she said. 

Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

WatchesApr 14, 2021
Rolex Rolls Out Its New Watches for 2021

The new Oyster Perpetual models include palm leaf dials on the Datejust 36 and a Daytona that’s out of this world, literally.

FinancialsApr 14, 2021
LVMH Sees Jewelry, Watch Sales Double in Q1

This is the first fiscal quarter that includes the recently acquired Tiffany & Co.

Events & AwardsApr 14, 2021
Centurion, CBG Jewelry Trade Shows Will Head to the Desert This Spring

They’re slated for May in Phoenix and June in Las Vegas, respectively.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

Events & AwardsApr 14, 2021
AGS Announces Upcoming Conclave Locations

Here’s where the event will be in 2022 and 2023.

Weekly QuizApr 08, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 5-9, 2021.
Take the Quiz
WatchesApr 14, 2021
Net-a-Porter, Mr Porter Give Watch Lovers Exclusive Access to Watches and Wonders

For the second year, the e-tailer offered its customers “first-to-market” dibs on the latest timepieces.

CrimeApr 13, 2021
2 Men Plead Guilty in Murder of Texas Jeweler

The men, one of whom is the late Theodore Shaughnessy’s son, both received 35-year prison sentences.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

FinancialsApr 13, 2021
Signet Ups Fiscal Guidance Following Strong Q1

The jewelry giant posted stronger-than-expected conversion rates and higher average ticket values in the first quarter.

×