SourcingNov 12, 2020
ASM and the COVID-19 ImpactSourcingMar 19, 2021
Brilliant Earth Launches Moyo Gems Collection
The e-tailer is giving the colored stones in the mine-to-market initiative its largest platform yet.
Brilliant Earth is now offering a selection of colored stones from Moyo Gems, allowing shoppers to buy the stones loose or set in a design of their choice, as is seen with this 3.40-carat rhodolite garnet in a yellow gold ring.
San Francisco—Brilliant Earth is collaborating with Moyo Gems to offer a colored gemstone collection that can be traced from the mine, and woman miner, to market.
The e-commerce giant now offers select gems from the initiative to be at the center of a custom piece for its customers.
Moyo Gemstones—so named because it means positive things in several different African languages—launched its pilot program in early 2019 to help women miners from Tanzania work safer, mine better, improve financial security and create equitable markets for their gems.
It’s a collaborative effort among several companies: non-governmental organization Pact, Monica Stephenson’s Anza Gems, gemstone wholesaler Nineteen48, and blockchain platform Everledger.
At its core is also the Tanzania Women Miners Association (TAWOMA), which provides the female miners GIA education, Occupational Health and Safety Training, and business promotion.
Related stories will be right here …
They started offering their gemstones through the Moyo initiative officially in late 2019 through Anza Gems and Nineteen48.
Now, the Brilliant Earth x Moyo Gems collection expands on those foundations, offering roughly 15-20 Moyo gemstones, including garnets, sapphires, tourmaline, rhodolite garnet, and more, in a variety of colors.
Cristina Villegas, director of Mines to Markets at Pact, said: “When Pact, Anza Gems, Nineteen48, and TAWOMA first imagined Moyo Gems, never in our wildest dreams did we imagine the immediate embrace that we received from different corners of this industry. First, it was the small designers and makers, and now, we’re so honored to have Moyo Gems in a collection by Brilliant Earth.”
The Brilliant Earth x Moyo Gems collection features stones mined from women in Tanzania who are members of the Tanzania Women Miners Association.
Prices for the loose stones in the collection range from $1,190 to $4,490 at retail.
Shoppers can either buy them alone or use the stones as a starting point to create the piece of their dreams, selecting the setting style and metal of their choice.
Kathryn Money, Brilliant Earth’s senior vice president of merchandising and retail expansion, told National Jeweler the e-tailer’s gemologists selected the stones from the Moyo assortment to be featured on the site, ensuring they meet the company’s standards for color, clarity, and cut.
“We chose to partner with Moyo as they offer a beautiful selection of distinctive, uniquely cut ethically sourced gemstones that resonate with our customer’s desires to express their individual style and values in their ring selection,” she said.
Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
More on Sourcing
The Latest
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
Brought to you by
Are Earrings an Overlooked Category? What Retailers Need to Know NowAs the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch HistoryThe book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionThe superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.
TrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the HolidaysRetailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerRecently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.
GradingOct 21, 2025
GIA Examines Rare Bicolor Pink DiamondThe stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.
MajorsOct 21, 2025
Pomellato Brings ‘Global Attitude’ to Rodeo Drive FlagshipHollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.
Lab-GrownOct 21, 2025
Grown Brilliance Opens First FlagshipThe New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.
Events & AwardsOct 21, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
AuctionsOct 20, 2025
Sotheby's To Auction 10-Carat Vivid Pink DiamondMaking its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.
SourcingOct 20, 2025
2 Mozambique Police Officers Killed at Gemfields’ Ruby MineThey were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.
CrimeOct 20, 2025
See the ‘Priceless’ Jewels Stolen During Daytime Heist at the Louvre It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.
SourcingOct 20, 2025
Pristine Gems Names New Director of European SalesGemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.
IndependentsOct 17, 2025
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.
