SourcingNov 12, 2020
ASM and the COVID-19 ImpactSourcingMar 19, 2021
Brilliant Earth Launches Moyo Gems Collection
The e-tailer is giving the colored stones in the mine-to-market initiative its largest platform yet.
Brilliant Earth is now offering a selection of colored stones from Moyo Gems, allowing shoppers to buy the stones loose or set in a design of their choice, as is seen with this 3.40-carat rhodolite garnet in a yellow gold ring.
San Francisco—Brilliant Earth is collaborating with Moyo Gems to offer a colored gemstone collection that can be traced from the mine, and woman miner, to market.
The e-commerce giant now offers select gems from the initiative to be at the center of a custom piece for its customers.
Moyo Gemstones—so named because it means positive things in several different African languages—launched its pilot program in early 2019 to help women miners from Tanzania work safer, mine better, improve financial security and create equitable markets for their gems.
It’s a collaborative effort among several companies: non-governmental organization Pact, Monica Stephenson’s Anza Gems, gemstone wholesaler Nineteen48, and blockchain platform Everledger.
At its core is also the Tanzania Women Miners Association (TAWOMA), which provides the female miners GIA education, Occupational Health and Safety Training, and business promotion.
Related stories will be right here …
They started offering their gemstones through the Moyo initiative officially in late 2019 through Anza Gems and Nineteen48.
Now, the Brilliant Earth x Moyo Gems collection expands on those foundations, offering roughly 15-20 Moyo gemstones, including garnets, sapphires, tourmaline, rhodolite garnet, and more, in a variety of colors.
Cristina Villegas, director of Mines to Markets at Pact, said: “When Pact, Anza Gems, Nineteen48, and TAWOMA first imagined Moyo Gems, never in our wildest dreams did we imagine the immediate embrace that we received from different corners of this industry. First, it was the small designers and makers, and now, we’re so honored to have Moyo Gems in a collection by Brilliant Earth.”
The Brilliant Earth x Moyo Gems collection features stones mined from women in Tanzania who are members of the Tanzania Women Miners Association.
Prices for the loose stones in the collection range from $1,190 to $4,490 at retail.
Shoppers can either buy them alone or use the stones as a starting point to create the piece of their dreams, selecting the setting style and metal of their choice.
Kathryn Money, Brilliant Earth’s senior vice president of merchandising and retail expansion, told National Jeweler the e-tailer’s gemologists selected the stones from the Moyo assortment to be featured on the site, ensuring they meet the company’s standards for color, clarity, and cut.
“We chose to partner with Moyo as they offer a beautiful selection of distinctive, uniquely cut ethically sourced gemstones that resonate with our customer’s desires to express their individual style and values in their ring selection,” she said.
Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
Money confirmed they will continue to collaborate with Moyo in the future to support the program’s efforts.
More on Sourcing
The Latest
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
