The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
$13 Diamond Ring Sells for $850K
For years, its owner thought it to be a piece of costume jewelry. Now, she’s almost a million dollars richer.

London--The owner of a diamond ring long believed to be an essentially worthless piece of costume jewelry saw the ring sell for more than $800,000 on Wednesday at Sotheby’s London.
The buyer, who wishes to remain anonymous, paid 10 British pounds (about $13) for the ring in the 1980s, buying it at a car-boot sale, a sale where people look to offload unwanted items out of the trunks of their cars.
She wore it for decades to do chores and run errands, unaware that what she was wearing wasn’t a piece of cheap glass but a big, high-quality diamond. The stone’s old-fashioned cut and dark setting (it was set in a silver mounting that had tarnished) were likely why the ring’s owner didn’t know what she had, Sotheby’s said prior to the sale.
Then, one day, a local jeweler spotted the ring on the woman’s finger and, thinking it could be a real diamond, suggested she get it appraised.
She did and it turned out the jeweler was right--it was a real diamond, a 26.29-carat cushion-shaped stone graded as I color and VVS2 clarity by the Gemological Institute of America.
The diamond dates to the 19th century, though nothing is known of its history prior to its purchase in the 1980s.
At Sotheby’s Fine Jewels sale held Wednesday in London, a buyer paid 656,750 British pounds (including buyer’s premium), or about $851,000, for the ring.
It was the top item in the sale, topping its highest pre-sale estimate by $400,000.
The buyer of the ring, which Sotheby’s referred to as the “Tenner” diamond because of the original price paid (10 British pounds), was identified by the auction house only as a member of the international trade.
Sotheby’s Fine Jewels sale totaled 5.2 million British pounds ($6.7 million) and was 80 percent sold by lot.
The second highest-grossing lot of the sale was a Cartier diamond brooch that former British Prime Minister Margaret Thatcher wore on a number of high-profile public occasions, including the day she offered her resignation to the queen.
The brooch sold for 81,250 British pounds ($105,308), more than three times its highest pre-sale estimate. Proceeds from its sale will go to the Endeavour fund, a charity that supports
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.























