CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionMajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse
“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Pomellato’s ninth annual International Women’s Day video stars (clockwise from top left) Amelia Gray, Kerry Washington, Jane Fonda, Benedetta Porcaroli, Isabella Ferrari, Sara Nuru, Mayu Ishikawa, Andy Díaz, Angélique Gérard, Pomellato CEO Sabina Belli, Paco León, and Michelle Monaghan.
Milan—Pomellato has released its ninth annual campaign in honor of International Women’s Day (IWD) on March 8th, focusing this year on economic abuse.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The Kering-owned brand’s “The Price of Freedom” campaign centers on a video starring international figures from many disciplines speaking up about economic abuse as a pervasive yet often invisible form of gender-based violence.
The choral video confronts financial control as a type of abuse that “leaves no bruises, yet can strip women of choice, dignity, and freedom.”
“Economic violence is invisible, but its impact is devastating,” said Sabina Belli, CEO of Pomellato.
“When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”
Economic abuse is seen as a systematic pattern of behavior that restricts a woman’s ability to acquire, use, and maintain economic resources.
It often begins gradually and can be disguised as care, protection, or “support” but can evolve into confinement, undermining self-determination and autonomy.
The campaign uses research commissioned by Pomellato and conducted by the SDA Bocconi School of Management in Milan to spotlight three recurring ways that economic violence takes shape.
It can be seen as restriction, limiting or monitoring access to money, accounts, and decisions; sabotage, undermining study, work, time, or opportunities to prevent independence; and exploitation, using a woman’s resources, income, or labor to reinforce an unequal balance of power.
Pomellato says these dynamics are rarely isolated incidents and are often sustained patterns that normalize dependence and make leaving increasingly difficult.
Its campaign video advocates for financial autonomy as a social responsibility and a fundamental right in an invitation to speak, listen, and notice behaviors that are often minimized or misunderstood.
It also notes that addressing economic abuse is “not a war between genders, but a necessary path toward shared prosperity, dignity, and a more equal society for everyone,” said Pomellato.
The notable figures from around the world that Pomellato invited to share its message are:
Jane Fonda, an activist and Academy Award-winning actress who has starred in its IWD campaigns previously;
Kerry Washington, an actress, producer, director, author, and activist;
Actress Michelle Monaghan;
Italian actress Benedetta Porcaroli;
Isabella Ferrari, an Italian actress and ambassador for Save the Children;
Amelia Gray, a model and mental health advocate;
Sara Nuru, a German model, entrepreneur, and social advocate;
Angélique Gérard, a French tech leader and author;
Mayu Ishikawa, captain of Japan’s women’s national volleyball team;
Paco León, a Spanish actor, director, producer, and screenwriter;
Andy Díaz, a Cuban-born Italian triple jumper champion; and
Belli.
The Price of Freedom video is a call to action, encouraging people to recognize economic abuse and break the silence.
“Financial independence is not just about money. It is about dignity. It is about choice. It is a fundamental human right. When women step into economic freedom, everyone gains,” said Pomellato.
As part of its commitment to combat domestic violence, Pomellato has also renewed its support for CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and for the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization that works to provide long-term financial security for survivors of domestic violence.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
