MajorsSep 06, 2023
Brilliant Earth Opens First Indoor Mall-Based ShowroomsCollectionsOct 19, 2023
Brilliant Earth Debuts ‘Sol’ Collection, Names First Brand ‘Face’
Actress Camila Morrone will star in a campaign for the new sun-inspired line.
Brilliant Earth has named actress Camila Morrone as the first face of its brand, seen here in the campaign for its newly launched “Sol” collection.
New York—Brilliant Earth’s newest collection is a ray of sunshine.
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
Brilliant Earth’s new “Sol” collection is inspired by the sun, but also highlights starlight, seen in these jewels featuring the North Star motif.
Rows of pavé diamonds add sparkle to these rings and bracelets.
The collection also features all-metal classics, like these bracelets in 18-karat white and yellow gold.
For a personal touch, shoppers can add diamond-set letters to the rings and bracelets.
"Today marks an incredible milestone for Brilliant Earth as we launch The Sol Collection," said Brilliant Earth CEO Beth Gerstein.
"It's a testament to the strength of our Brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices.”
Alongside its new collection, Brilliant Earth announced its first-ever face of the brand, Emmy-nominated actress and model Camila Morrone.
Morrone, notable for her role in the “Daisy Jones & The Six” miniseries, will star in the brand’s omni-channel national campaign.
Brilliant Earth is planning store “takeovers” in its New York City, Los Angeles, and San Francisco locations, transforming them into showcases for the new collection, complete with “larger-than-life” immersive displays.
“This collection is a celebration of personal style, and it was amazing to partner with Camila who truly embodies the spirit of the collection,” said Gerstein.
Morrone said, "It was an honor to partner with Brilliant Earth on this special campaign, a true celebration of individual style and personality. Brilliant Earth marries beauty, craftsmanship, and responsibility to create elegant, timeless pieces. There is something to be said about feeling good in the jewelry you're wearing."
The brand also worked with artist Clym Evernden on a visual narrative for the new offerings, creating artwork and immersive experiences around the new collection for customers in-store and online.
"Together, we sought to create a visual narrative that not only showcases the beauty of The Sol Collection but also underscores a true reflection of personal style and celebration of your inner light,” said Evernden.
See the full collection on Brilliant Earth’s website.
More on Collections
The Latest
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
