Collections

Pandora’s New Game of Thrones Collection Is Here

CollectionsOct 03, 2023

Pandora’s New Game of Thrones Collection Is Here

Fans of the series can shop for direwolf charms, dragon earrings, and more.

Pandora Game of Thrones Jewelry
Pandora recently debuted its Game of Thrones x Pandora collection, featuring jewels inspired by the popular HBO series.
Copenhagen, Denmark—Pandora has a jewelry collection tailor made for fans of HBO’s “Game of Thrones.” 
 
The new Game of Thrones x Pandora collection, created in partnership with Warner Bros. Discovery Global Consumer Products, includes 12 designs based on the popular series. 
 
Fans can fill their bracelets with show-themed charms, including one of the character Daenerys Targaryen, a direwolf, a dragon’s egg, an astrolabe, and the Iron Throne. 
 
There are a few dragon-themed jewels in the collection, including a ring, stud earrings, a charm, and a pendant necklace. 

 
The “Game of Thrones House Sigil” clasp bracelet ($115), currently sold out online, features a “Winter is Coming” engraving and a direwolf on one side to honor the Stark Family while the other side reads “Fire & Blood” with a triple dragon sigil. 
 
Those eagerly awaiting the debut of the show’s new spin-off series, “House of the Dragon,” will appreciate the attention to detail.  
 
“Pandora’s craftspeople have used techniques such as laser soldering to create striking contrasts on [14-karat] gold-plated pieces, and oxidization to add depth and darkness to sterling silver designs, reflecting the tales, textures and landscapes of Game of Thrones,” said Pandora. 
 
 Related stories will be right here … 
 
Mary Carmen Gasco Buisson, chief marketing officer at Pandora, said the company is proud to continue collaborating with Warner Bros. Discovery on a Game of Thrones collection. 

“This collaboration has been frequently requested by our customers and we look forward to connecting with the vast fanbase of the cult series, offering wearers a brand-new avenue to express themselves and their fandom. The Game of Thrones and Pandora worlds mirror both brands’ emphasis on identity, self-expression, and being true to who you are,” she said. 
 
The partnership is part of Pandora’s strategy to create jewelry that resonates with its fans’ interests, said the company. 
 
The Pandora x Game of Thrones collection is available now online and in stores, with pieces retailing between $60 for a charm and $205 for a charm bracelet set.  
 

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