Lab-GrownAug 30, 2023
Pandora’s New Lab-Grown Diamond Campaign Stars Pamela AndersonCollectionsOct 03, 2023
Pandora’s New Game of Thrones Collection Is Here
Fans of the series can shop for direwolf charms, dragon earrings, and more.
Pandora recently debuted its Game of Thrones x Pandora collection, featuring jewels inspired by the popular HBO series.
Copenhagen, Denmark—Pandora has a jewelry collection tailor made for fans of HBO’s “Game of Thrones.”
The new Game of Thrones x Pandora collection, created in partnership with Warner Bros. Discovery Global Consumer Products, includes 12 designs based on the popular series.
Fans can fill their bracelets with show-themed charms, including one of the character Daenerys Targaryen, a direwolf, a dragon’s egg, an astrolabe, and the Iron Throne.
There are a few dragon-themed jewels in the collection, including a ring, stud earrings, a charm, and a pendant necklace.
Pandora’s new Game of Thrones collection features several dragon-themed jewels, like this sterling silver and red crystal dragon pendant ($125).
This “House of the Dragon Crown” ring features the House Targaryen symbol, a three-headed dragon ($95).
This sterling silver ring mimics a dragon wrapped around the wearer's finger ($70).
The new collection also includes Pandora’s iconic charms, like this one of the popular character Daenerys Targaryen ($70).
A sterling silver Iron Throne charm, set with a green crystal ($60)
A pair of sterling silver “Curved Dragon” stud earrings with red crystal eyes ($70).
The “Game of Thrones House Sigil” clasp bracelet ($115), currently sold out online, features a “Winter is Coming” engraving and a direwolf on one side to honor the Stark Family while the other side reads “Fire & Blood” with a triple dragon sigil.
Those eagerly awaiting the debut of the show’s new spin-off series, “House of the Dragon,” will appreciate the attention to detail.
“Pandora’s craftspeople have used techniques such as laser soldering to create striking contrasts on [14-karat] gold-plated pieces, and oxidization to add depth and darkness to sterling silver designs, reflecting the tales, textures and landscapes of Game of Thrones,” said Pandora.
Mary Carmen Gasco Buisson, chief marketing officer at Pandora, said the company is proud to continue collaborating with Warner Bros. Discovery on a Game of Thrones collection.
“This collaboration has been frequently requested by our customers and we look forward to connecting with the vast fanbase of the cult series, offering wearers a brand-new avenue to express themselves and their fandom. The Game of Thrones and Pandora worlds mirror both brands’ emphasis on identity, self-expression, and being true to who you are,” she said.
The partnership is part of Pandora’s strategy to create jewelry that resonates with its fans’ interests, said the company.
The Pandora x Game of Thrones collection is available now online and in stores, with pieces retailing between $60 for a charm and $205 for a charm bracelet set.
More on Collections
The Latest
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEOClaudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
