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Supplier BulletinDec 15, 2022
Key Strategies Jewelry Brands Need to Increase Customer Lifetime Value
Sponsored by Bloomreach
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PHOTO Customer lifetime value (CLV) is a metric that is essential to measuring the success of jewelry brands.
We here at Bloomreach have stressed the importance of this metric before in our customer lifetime value guide. If you want to know the ins and outs of CLV, it’s well worth a read.
Don’t know where to start? We’ve laid out some rock-solid strategies for tackling customer lifetime value. If you’re looking to boost satisfaction and retention, these tactics will point you in the right direction.
Get Rid of Customer Data Silos
Having your customer data scattered across multiple platforms in different siloes makes it impossible to create a consistent experience for customers. You need to be able to access each customer’s data in a single customer view to fully comprehend their lifetime value and build on their relationship with your brand.
Expand Your Touchpoints With Omnichannel Marketing
Reaching your customers where it counts is an essential part of building a healthy CLV. Today’s consumer is engaging with multiple channels, and your brand needs to create an enticing experience for each touchpoint — whether it’s an ad, email, or in-store purchase.
Reaching your customers where it counts is an essential part of building a healthy CLV. Today’s consumer is engaging with multiple channels, and your brand needs to create an enticing experience for each touchpoint — whether it’s an ad, email, or in-store purchase.
Add a Personal Touch to Your Customer Experience
It’s no longer enough to input a customer’s name into a promo email and call it a job well done. Today, consumers expect brands to collect information about their preferences and shopping behavior. It’s about sending the right message to the right person at the right time. As long as you keep that idea in mind, you can hit all the KPIs that your customer lifetime value counts on.
Raise Your CLV With Bloomreach Engagement
A unified data platform. Omnichannel marketing orchestration. Real-time personalization. All of these move the needle when it comes to CLV, and they’re all built-in features of Bloomreach Engagement.
Our solution combines a powerful customer data platform with artificial intelligence, an email service provider, marketing automation, and web personalization, so you can seamlessly create campaigns across channels.
Interested in learning more? Watch our short video to learn how Bloomreach Engagement functions and is specifically designed to help jewelry brands thrive.
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