Policies & IssuesApr 21, 2022
FTC Looking to Levy First Fine Under New ‘Made in USA’ Rules Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability Marketing
The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.
Sara Yood, deputy general counsel at the Jewelers Vigilance Committee, will lead a virtual presentation, titled “Talking Green! What Can You Really Say in Sustainability Marketing?”, held on the Plumb Club’s website on Aug. 24 at 1 p.m. EDT.
New York—When it comes to making sustainability claims in marketing, the Federal Trade Commission has a long list of guidelines that need to be followed.
An upcoming webinar, hosted by the Plumb Club and the Jewelers Vigilance Committee, aims to help jewelers do just that.
The virtual presentation, titled “Talking Green! What Can You Really Say in Sustainability Marketing?”, will be held in the Jewelers Resource Center Auditorium section of The Plumb Club’s website on Wednesday, Aug. 24 at 1 p.m. EDT.
“The FTC has an entire set of guidelines on how to talk about everything from solar-powered to recycled materials,” said the Plumb Club. “However, these guides are up for revision and the acceptable language is changing quickly. Retailers need to be prepared and stay informed.”
Sara Yood, deputy general counsel at JVC, will lead the session, helping jewelers navigate these guidelines.
Yood will give an overview of what the guidelines currently say and what may be changing. She’ll also provide guidance on how to communicate clearly when choosing the words used to describe and advertise a product.
The webinar is open to the entire jewelry industry, and it is free to register.
Related stories will be right here …
An upcoming webinar, hosted by the Plumb Club and the Jewelers Vigilance Committee, aims to help jewelers do just that.
The virtual presentation, titled “Talking Green! What Can You Really Say in Sustainability Marketing?”, will be held in the Jewelers Resource Center Auditorium section of The Plumb Club’s website on Wednesday, Aug. 24 at 1 p.m. EDT.
“The FTC has an entire set of guidelines on how to talk about everything from solar-powered to recycled materials,” said the Plumb Club. “However, these guides are up for revision and the acceptable language is changing quickly. Retailers need to be prepared and stay informed.”
Sara Yood, deputy general counsel at JVC, will lead the session, helping jewelers navigate these guidelines.
Yood will give an overview of what the guidelines currently say and what may be changing. She’ll also provide guidance on how to communicate clearly when choosing the words used to describe and advertise a product.
The webinar is open to the entire jewelry industry, and it is free to register.
More on Events & Awards
The Latest
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Weekly QuizApr 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research HospitalThe money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry & Watch Show
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochThe Patek Philippe expert will serve as personal curator for the brand-focused company.
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at SeaThe 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond AdvertisingNDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%LVMH said the company performed well despite an uncertain geopolitical and economic environment.
MajorsApr 17, 2024
Stuller’s B&D Opens New HeadquartersB&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ CollectionIt’s ultra-feminine and filled with gold, pearls, and soft pastels.
MajorsApr 16, 2024
Loudr Adds 2 DirectorsEmily Highet Morgan and Emily Bennett have joined the agency’s team.
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry CatalogIts updated book for mountings is also now available.
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDCShe has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move ForwardJoyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
