Ahead of the holiday rush, Peter Smith is dispensing advice on priming, the paradox of choice and asking the right kind of questions.

Peter Smith

Jewelers should not treat the holiday season as the most wonderful time of the year for moving old merchandise, Peter Smith writes.

Peter Smith

Sit down with your team and outline what’s needed to succeed while being honest about potential pitfalls, Peter Smith writes.

Peter Smith

Peter Smith’s latest column on the importance of physical contact will have you streaming Motown’s greatest hits in no time.

Peter Smith

Peter Smith says while the idea of increasing foot traffic isn’t without merit, it’s not necessarily the panacea some think it is.

Peter Smith

Peter Smith makes a case for giving your top salespeople space, but not so much space that they feel entirely alone and unappreciated.

Peter Smith

It triggers happiness, relaxes people and might even get them to spend a little bit more, Peter Smith writes.

Peter Smith

Peter Smith says if you are hiring salespeople based on experience and product knowledge alone, then you are doing it wrong.

Peter Smith

In his latest Squirrel Spotting column, Peter Smith chats with Kevin and Kathi Main about why they closed their California jewelry store.

Peter Smith

Peter Smith suggests adopting a seamless turnover practice that includes “loitering with intent.”

Peter Smith

Smile, Peter Smith says, and stay away from chronically negative people.

Peter Smith

No one really but, luckily for us, people shop with their hearts, not their heads, Peter Smith writes.

Peter Smith

Your first answer might be, “the same team I’ve had for years,” but that is not necessarily the best answer, Peter Smith writes.

Peter Smith

If it’s the jewelry store’s salespeople and not the owner, then you have a problem, Peter Smith writes.

Peter Smith

Peter Smith profiles two women who realized their life’s dream of opening their own jewelry stores.

Peter Smith

From being a good listener to giving compliments, Peter Smith runs down a list of qualities top managers possess.

Peter Smith

Peter Smith shares a dozen tips meant for both new and experienced salespeople.

Peter Smith

Fresh off another trade show, Peter Smith shares his thoughts on the widely used, and much debated, practice.

Peter Smith

Change can be more powerful than you think, columnist Peter Smith writes.

Peter Smith

Peter Smith says stores have to hire salespeople who can successfully execute in the space between pleasantries.

Peter Smith

While the industry provides plenty of formal learning opportunities, maintaining an educational culture that starts closer to home is an absolute must, Peter Smith says.

Peter Smith

Jewelers shouldn’t expect sales to increase when they have the wrong product in their showcases, Peter Smith writes.

Peter Smith

Peter Smith recently went on a trip with his 16-year-old son. Here’s what it taught him about how young people shop.

Peter Smith

Proactively driving more people through the doors is essential to improving conversion rates, Peter Smith says. Here’s how to do it.

Peter Smith

You just need to outrun the other jewelers who haven’t adapted their businesses, Peter Smith writes.

Peter Smith