Watch: How to Drive Customer Engagement

May 28, 2021

Watch: How to Drive Customer Engagement

Kendra Scott CMO Mindy Perry shares her insights on building brand loyalty and cultivating a repeat customer base.

Building brand loyalty and amassing a repeat customer base are crucial for retailers. 

In the latest episode of “My Next Question,” Associate Editor Lenore Fedow sat down with Kendra Scott CMO Mindy Perry to learn more about the company’s tips and tricks for driving customer engagement.

Perry delved into measuring the success of a marketing campaign, the importance of social media engagement, customer personalization, why in-store events will likely make a comeback, and more.

Watch the full session above.

Join us again for “My Next Question” this coming Thursday, June 3 at 12 p.m. EDT.

Editor-in-Chief Michelle Graff will sit down with industry veteran Pat Henneberry to discuss life during the pandemic, market trends, her latest business venture, and her new book.

For more information or to register, visit NationalJeweler.com/webinars.

 Related stories will be right here … 

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