Watch: How to Drive Customer Engagement
Kendra Scott CMO Mindy Perry shares her insights on building brand loyalty and cultivating a repeat customer base.
In the latest episode of “My Next Question,” Associate Editor Lenore Fedow sat down with Kendra Scott CMO Mindy Perry to learn more about the company’s tips and tricks for driving customer engagement.
Perry delved into measuring the success of a marketing campaign, the importance of social media engagement, customer personalization, why in-store events will likely make a comeback, and more.
Watch the full session above.
Editor-in-Chief Michelle Graff will sit down with industry veteran Pat Henneberry to discuss life during the pandemic, market trends, her latest business venture, and her new book.
For more information or to register, visit NationalJeweler.com/webinars.
The Latest

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Italian jewelry company appointed Matteo Cuelli to the newly created role.


The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.
























