Watch: How to Drive Customer Engagement
Kendra Scott CMO Mindy Perry shares her insights on building brand loyalty and cultivating a repeat customer base.
In the latest episode of “My Next Question,” Associate Editor Lenore Fedow sat down with Kendra Scott CMO Mindy Perry to learn more about the company’s tips and tricks for driving customer engagement.
Perry delved into measuring the success of a marketing campaign, the importance of social media engagement, customer personalization, why in-store events will likely make a comeback, and more.
Watch the full session above.
Editor-in-Chief Michelle Graff will sit down with industry veteran Pat Henneberry to discuss life during the pandemic, market trends, her latest business venture, and her new book.
For more information or to register, visit NationalJeweler.com/webinars.
The Latest

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Experience gemstones with greater precision and comfort than ever before.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.


The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Submit your pieces for a chance to win in this year's competition.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

As part of the transition, Joseph Nicosia has stepped into the role of COO.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.



















